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Google Egyptian Exec Uses Social Media vs Search To Become National Hero

As much as been written about Google lacking the social networking gene, it's ironic that one of Google's executives used social media as his weapon of choice in rallying demonstrators on the streets of Cairo. While Google's "Don't' Be Evil" stance on oppressive countries offered up their Speak2Tweet voice messaging service, their Middle East manager Wael Ghonim became so vocal on Twitter and Facebook that he was actually detained by Egyptian authorities for 12 days in captivity

Automakers Score Big In Super Bowl Ads

Two storied franchises. One big game. And the biggest audience of all time. It's all an advertiser's dream. And auto manufacturers didn't miss out. Car companies were among the most celebrated Super Bowl advertisers.

Tasty Social Media Layer Added To The Mashable Cake?

Social layers are a tricky thing for online news site. Both the Wall Street Journal and USA Today have failed in their attempts, and Eric Schmidt, the now deposed CEO of Google may have lost his job because of it. Mark Zuckerberg back in December admonished Schmidt's attempt at socializing Google with the quip, "Social is not a layer you add- you have to design it from the ground up." Nonetheless, Mashable has thrown their hat into the social ring, complete with badges to boot!

Social Media Q & A Experiencing Growing Pains & Copycats

The resurgence in Q&A sites which heretofore were dominated by Yahoo Answers and WikiAnswers are due mainly to the popularity of Facebook and Twitter. Adding a social media component, Quora, Vyou, Stack Exchange and even Facebook are all testing the waters. However treading the fine line of scale to include a more broader, mainstream audience while maintaining a high quality of content is problematic. While more users attract advertisers - more users have a tendency to dummy down a service - and therein lies the dilemma.

Facebook's Social Media Click-Throughs Are Clicked Less Today Than Yesterday

Perhaps money can't buy you love, but it's been known to buy you friends on Facebook. Webtrends's white paper analysis of Facebook ad campaigns found that the cost of advertising on the social network that attracts users to fan pages now costs $1.07. However out of 11,200 ad campaigns which totaled 4.5 billion impressions the average click-through rate dropped from 0.063 percent last year to 0.051 percent in 2010.

iPad 2 Seen Xoomin' To BestBuy.com For February 17th Launch?

The yet-to-be-launched iPad 2 has created enough pent-up demand to make analysts, techie bloggers and the digital savvy world at large to salivate. Those that didn't purchase its predecessor the first go-around are now ready to pony up for the device so aptly nicknamed the "Jesus Tablet." While Apple has not released an official sale date, a curious report appeared at Buzz Bizz News by a writer named "Nitin" indicating he had the inside scoop.

Social Media's Whistleblowing In The Wind To Become Decentralized

Ever since WikiLeaks came under global scrutiny, whistleblowing has taken a somewhat negative turn. Daniel Domscheit-Berg who had a falling out with its founder, Julian Assange believes its due to whistleblowers not having control over the secrets they want to spill. To remedy the situation, he and his team are building OpenLeaks, a new platform that will allow sources to choose specifically who they want to submit documents to anonymously.

Social Media Goes Dark In Egypt Amidst Protests

Unfortunately the news coming out of Egypt is all too familiar to countries like the U.S. that have watched other totalitarian governments censor social media, particularly during country-wide protests. However, during the 2009 Iranian Election protests, citizens were still able to access their hand-held devices and connect to global social networks, such as Facebook and Twitter. This is not the case in Egypt where mobile phone texting, Blackberry messaging and the Internet were silenced by the government.

Social Media Cost-Per-LIKES Replaces Cost-Per-Clicks?

When Mark Zuckerberg first debuted his OPEN GRAPH API at Facebook F8 last April, he also took a major step forward in 'crowd-sourced' advertising. While followers were aghast at the privacy implications, less attention was paid to Facebook setting in place, the initial foundation of an advertising empire. This paradigm shift in how brands purchase online advertising could displace Google's old school model with Facebook's.

Covert Operation: Big Wave Surfer Rides One of the World's Gnarliest Waves--In The Dark

Imagine surfing one of the world's most dangerous waves. Now imagine doing it at 2 a.m. with nothing but artificial light guiding the way.

Social Media Helps Promote Persian Version Of Jon Stewart's 'The Daily Show'

With Facebook friends scaling past a quarter-million and a YouTube account that has attracted over 15,000 views since January 21, the Iranian TV show, Parazit is using social media channels to promote its answer to Jon Stewart's The Daily Show. Co-created by Iranian ex-pats Kambiz Hosseini and Saman Arbabi, the popular Voice of America's Persian-language program is produced in Washington, DC, where the founders can lampoon their parent country, without fear of reprisal.

Social Media Takes Time Off For A Qwiki!

When you win top honors at TechCrunch Disrupt- an event that introduces new innovative Internet companies to the world - you know you are on a trajectory for success. It's an arena that attracts developers and venture capitalists, the likes of Peter Thiel, one of Facebook's first major investors. It was there the world first got to become intimately involved with a digital Qwiki.

Video: Amish Dude Gets Ski-Towed By A Horse-Drawn Carriage

Yeah, it's about as sweet as you think: full-bearded Amish guy gets pulled on skis by a horse carriage. Fun for the whole family.

Google's Fare Search For Travel Challenged by FairSearch For Travel

Google's acquisitions of AdMob Inc. and DoubleClick boosted the search giant's online services while the government held back from challenging its encroachment on competition. But with Google's recent acquisition of ITA Software, online travel agencies (OTAs) are pressuring the US Justice Department to support an anti-trust suit against Google to block the purchase.

GoPro to Launch World's First 3D Action Cam

Enjoy 3D video at the movies? Pretty soon you'll be able to bring 3D to your own action video thanks to a new 3D expansion kit.

Social Media Search Targets Quality Followers Similar To Quality Links

"Garbage in, Garbage Out" is an old saw used in the last century that implied inputting faulty data would only produce a output of flawed results. Google countered this paradigm in the early days when developing one its signals for its search algorithm - namely link building - and those that chose to game the system by amassing large number of links to achieve higher search rankings.

A Social Media Retelling Of The First Christmas

What if Mary and Joseph gave birth to their baby Jesus in the Digital Age? How would they have used the social media tools available to a world where one out of every 13 people have a Facebook account, and one tweet or YouTube video can catch the attention of thousands or millions if it goes viral. The Portuguese digital marketing company, Excentric not only explores that possibility but has produced a video titled, "The Digital Story of the Nativity" to explain to the world how they see that story playing out in the year 2010.

iPad-Compatible Clothing For Carrying Social Media On Your Person (Just In Time For The Holidays)

As innovative as the iPad is, the one challenge that most owners are up against is how to transport their portable hand-held computers around. Sling bags, purses and backpacks are jerry-rigged solutions. When you're on the go with an urge to tweet or check your Facebook status quickly, the best access is reaching for the envied device from the inside pocket of a jacket or vest designed specifically for the purpose.

MTV Music Meter Tracks Social Media To Return To Roots

Who ever remembers the launch of MTV in the early 80s may wax nostalgic in learning that the network is returning to its roots. The slogan "I want my MTV" accompanied the latest Michael Jackson and Madonna music videos and certainly aided in the meteoric rise of these artists. This week with the release of the MTV Music Meter and its interface with social media, the parent company Viacom will showcase up-and-coming  artists and bands that are most buzzed about on social networks.

Social Media Payback Can Be A B*tch Sometimes

With Julian Assange now under arrest, it's not enough for protesters to wield protest signs asking to "Free The Wikileaks Founder." No, in the digital age, you hit opposing forces where it hurts - their Web sites! To that end, a group of hackers under an initiative dubbed "Operation Payback" are in full throttle mode to take down Web sites of those that have denied service or accused Assange of illegal activities.