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MyTrybe Targets Behavioral Like-Mindedness In New Social Network

by Ron Callari

Trybe \trahyb\ n. a network of like-minded people Can another social network find the critical mass to grab any one's attention in the already over-saturated social media terrain? Between your followers on Twitter, your friends on Facebook, your professional contacts on LinkedIn, isn't your social dance card already booked up? How does a new entry gain the gravitas it needs to grow a sizable fan base for yet another social network? One with a catchy name like 'MyTrybe' thinks there is enough room to throw its hat in the ring!

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Worlds Collide With Launch Of Booyah Society!

by Ron Callari

Think about living your life the way you normally do. Except now, you re going to be rewarded for even the simplest of tasks, like dumping the garbage. Booyah Society, available free on iTunes is both a social network and a game, and each logged activity of your life will earn you points, which are similar to tasks performed on your favorite video game.

Twitter 101 Just Released

by Ron Callari

As popular as Twitter is there are still a lot of folks that haven't joined ranks or have registered but dropped off due to lack of interest or understanding. While the benefits of the microblogging platform are varied, it takes users and brands time to feel adept at getting the most out of the system. Now Twitter is addressing that need by launching "Twitter 101" which will get newbies started, while allowing brands a leg-up on as to how to be successful on this social network

Does Social Media Produce Groupthink?

by Ron Callari

Once an innovation on the Web catches hold in the market, there's often a "lock-in mechanism" that freezes out radical changes to that innovation. In the 1970s, Irving L. Janis's book "Victims of Groupthink" described it as "a deterioration of mental efficiency, reality testing and moral judgment that results from in-group pressures." In the Age of Social Media, where social networks like Twitter and Facebook have consumed our lives, has Digital Man evolved into the the current version of "Groupthink" or the herd mentality?

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NikePlus iPod Makes You Hear the Burn!

by Ron Callari

Now the sensor in your Nike+ can connect to an iPod and record your workouts. Its as easy as finding an iPod-compatible cardio machine at the gym and tracking your progress from one workout to the next. Minute by minute, mile by mile, you will be motivated by more than just from your iPod's tunes.

Top Ten Viralsourcing Campaigns

by Ron Callari

In 2006, crowdsourcing, a term first coined by Jeff P. Howe, a contributing editor at Wired Magazine was used to describe the act of taking a task traditionally performed by employees and outsourcing it to an undefined, generally large group of people or community in the form of an open call. In 2004's The Wisdom of Crowds, James Surowiecki argued that masses of people can be remarkably accurate in their predictions. When crowdsourcing combines with viral marketing, the result is now called viralsourcing, a new and innovative marketing strategy that is gaining traction with brands of all sizes.

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Twitcam Beats Competition To Stream Live Video On Twitter

by Ron Callari

With the introduction of Twitcam by Livestream, anyone can reach ones' Twitter following by live streaming video. All you have to do is log in with your Twitter credentials, hit the broadcast button and, assuming you have your webcam set up, you're good to go. It couldn't be any easier way for folks to conduct a video broadcast with live chat while one's followers respond by tweeting in real-time.

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Johnny Depp's Mad Hatter Was The Winner In Facebook Contest

by Ron Callari

Johnny Depp as Mad Hatter in Tim Burton's Alice in Wonderland

If you wanted to be one of the first to see the teaser for Tim Burton's Alice in Wonderland, you had to jump down the Facebook rabbit hole and choose sides quickly. Tim Burton's marketing minions published 'fan army' pages for the White Queen, the Red Queen and Johnny Depp's Mad Hatter, and the ploy was to get you become the loyal or disloyal subject of one of them. Johnny Depp's Mad Hatter turned out to be the hands-down winner!

3121, A Social Network For Insiders Inside The Beltway

by Ron Callari

'Inside the Beltway' was originally a term coined for those who worked within the confines of the Administration and Congress. Other time, the negative connotation of "insular" and "out of touch with mainstream America" emerged to describe the close-knit clique of Washington insiders. An "inside joke" refers to humor that is apparent only to those who are "inside" a social group or occupation. Now combine the two...and you might come up with a social network the likes of 3121.

With 250 Million Users, This Is Not Your Son's Facebook Anymore!

by Ron Callari

Working its way to 1 Billion users, Facebook just reached the one quarter billion mark (250 Million), only three months after reaching its last milestone of 200 million in April. So with such exponential growth, why is there so much talk about people leaving this social network?

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Crowd-Defined Video Dictionary Wordia

by Beth Hodgson

Ever wondered how people would define words if given the option? Or how specific words have meaning to their lives? Check out Wordia, a recently-launched crowd defined video dictionary that might not win any grammar awards, but is worth the entertainment.

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Is 140 Characters Worthy Of The Nobel Peace Prize?

by Ron Callari

Nelson Mandela, Mother Teresa and the Dalai Lama were all previous prize winners. Barack Obama may be in the running this year. So is it possible that his competition could possibly be a social network, the likes of Twitter? Does a platform, an inanimate entity warrant the same consideration as a person?

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Twittereye Presents All Twitter Apps In One Location

by Ron Callari

When you are in the eye of the storm, there is a calmness to determine one's next move before the maelstrom hits. When one enters Twittereye.com, you will have quick access to every Twitter app known to man on one handy-dandy-all-purpose web site. And while you may be overwhelmed by the data overload, this tool is a real time saver for those who gravitate to all things that Twitter.

Are Twitter & TechCrunch Members Of Fight Club?

by Ron Callari

One of the rules of Fight Club is "If this is your first night at Fight Club, you HAVE to fight." Analogous to a schoolyard brawl, where stolen lunch money is cause for retaliation, these two industry chums have come to blows over hacked documents.

Migrate to FollowFormation

by Ron Callari

Queue up, Get in line. Follow the leader. Cliques were a big part of our formative years. We were assessed and obsessed by those we associated it, and we soon came to be known as "geeks," "brains," "athletes," or described as "popular," "beautiful," "hunky," "offbeat," or "teacher's pet."

The 10 Most Wanted ... Summer Beers

by Toby

It's definitely summer, which fulfills practically everyone's requirement for a nice cold beer. The neatest thing about beer is that there are so many varieties and so many breweries, you can't ever get bored drinking it. This summer I turned to the 10 most wanted summer brews for inspiration....

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Tweeting 'The French Revolution" via la Network de Sociale

by Ron Callari

On le 14 Juillet in year 2009, the people of Paris stormed Twitter accounts everywhere with tweets of "Happy Bastille Day" in hopes of leading down a path that would eventually welcome all Frenchman into the elite circle of the Twitterati.

Present.ly, An Enterprise Microblog With A Future

by Ron Callari

Has your company decided on a Enterprise Microblog system for your office? Aside from LinkedIn, Twitter and Facebook, is your firm working with an Intranet system that is customized to allow for communications with fellow employees and superiors at your place of work? Present.ly is just one of those services, and it might be coming to an office near you.

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Top Ten Hotel Brands A Tweet Above The Rest

by Ron Callari

Hotels are utilizing the social media channel of Twitter to reinforce their brand image and to communicate directly with their guests. Apart from having a face to face contact with one's customer, no other medium has allowed hotel companies a better one-on-one conduit. While each hotel chain interacts differently with their following, here are the TOP TEN I think are doing the best job in providing customer service, building brand loyalty and engaging their followers with suite tweets.

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MopShots: Matching Hairdressers With Sought After Hair Styles

by Fashion Finds

Finding a good hairdresser is probably one of the greatest challenges that women (and of course, some men) seem to encounter. We've all had one of those experiences where we've left a hair salon with tears of frustrating, realizing that it will be months until our hair will look half decent ever again. With a new website, those in need of a haircut can find a salon, based on pictures of others who have a style or cut that they're vying for.