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Just say the word "clown" to me and I shudder. So why, dear readers, would I write a two-part article about them? Because I think they've gotten a bad rap in advertising campaigns, that's why. But they're still scary....
The senior care industry is a growing rapidly to accommodate the aging baby boomers, and there are all sorts of businesses trying to break into the niche. With all of the competition, it's important that new businesses find a concept that allows them to stand out from the crowd, and Ruby Slippers is one that's done just that.