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The toy industry held its 105th annual Toy Fair this week in New York City. At the opening ceremonies, The Toy Industry Association (TIA) announced the winners of 2008's, T.O.T.Y's, Toy Of The Year awards. Like the Oscars, the T.O.T.Y's are awarded to toys debuting in the prior year. Twelve T.O.T.Y.'s were awarded in eleven categories, like Best Outdoor Toy, Best Educational Toy, Game of the Year, Most Innovative Toy, Best Boy Toy, and of course, the Best Toy Of The Year!
We've all seen scratch and sniff ads in our favorite magazines, but what about flip and lick ads?
Welch's will be running magazine ads this month that actually allows readers to sample its grape juice by licking the ad! read more »
A Japanese cosmetics company has noted a curious trend: the nation's women appear to choose their hairstyles based on the current economic outlook: going long in good times and cutting short when things turn bad. It would seem somewhat silly... if it weren't so accurate! read more »
Cell phones are a part of our everyday life and culture. So, look at how cell phone companies integrate advertising for cell phones and cell phone service into everyday life and culture as well.
Here are 5 of the best from recent cell phone advertising campaigns: read more »
Inspired by the success, both economic and political, of the Channel Tunnel linking Great Britain and France since 1994, a special exploratory commission formed by Japan's government is looking at a similar scheme to connect Japan and South Korea. read more »
I'm afraid a quick glance at my articles might give some readers the wrong impression: that I have an affinity for anything relating to bodily functions. In particular, anything people do in the bathroom. Well, those readers are wrong. That being said, today I bring you United States patent 4044405, the toilet bowl bull's-eye! read more »
Are robots taking over Japan? "RoboPorter", currently being tested for a few hours each day at Kita Kyushu airport in southwestern Japan, is just the latest computerized contraption designed to do the types of menial jobs Japan's humans don't want to do. read more »
Coasters have become a popular form of advertising around the world. The following coasters were used in bars around the world to promote everything from beer to the prevention of drunk driving and hardware stores.Here are 5 recent cool coaster ads:
Today Hello Kitty Online, tomorrow the World (of Warcraft)... Sweetness superpower Sanrio of Japan, creators of the omnipresent Hello Kitty character, will be taking the cute cat online in what may be the biggest challenge yet to massively multiplayer online role-playing game (MMORPG) dominated by World Of Warcraft. read more »