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Japanese Advertisers Save Electricity & Impress Consumers with 'Powerless Ads'
by Steve Levenstein“Longer, Lower, Wider”, “New & Improved”, “Supersize It!”... in the world of advertising, bigger has always been better. Not any more, as the new Japanese trend towards conservation and frugality changes the country's marketing culture.
Japanese Robot Surfs the Web, Pour Drinks, Asks Whereabouts of Sarah Connor
by Steve LevensteinA new robot developed by researchers at the Tokyo Institute of Technology can learn on its own, browse the Internet, and even pour drinks. "Bartender, I'll have a double shot of 10W30, shaken not stirred!"
Solar Power Blossoming In Japan's Northeast Thanks to PayPal Founder's Donation
by Steve LevensteinA new solar power plant financed by a donation arranged by PayPal founder Elon Musk will bring safe, renewable electricity and hope for the future to a tsunami-ravaged town in northeastern Japan.
Candy Candles from Japan Make a Nice 'Light' Snack
by Steve LevensteinIt's a candle, it's a candy, it's... Candy Candles, candles that look like candies! These wacky waxy wick'd wonders are sealed in clear cellophane wrappers just like hard candies and are small enough to fit in your pocket, purse or backpack.
Radioactive Water Decontamination Improved by NIMS Scientists
by Steve LevensteinResearchers at Japan's NIMS (National Institute for Materials Science) have discovered a new nanoscale silica material which is highly effective in removing radioactive strontium and radioiodine from contaminated water.
Dinosaur Chopsticks Make Mealtimes More Messy-zoic
by Steve LevensteinGee Mom, Jurassic Pork again? No matter what's on the menu, this set of 3 different Dinosaur Chopsticks will make dining delicious even if your teeth aren't the size of steak knives.
Pepsi Caribbean Gold: A Cooler Summer Kola, Mon!
by Steve LevensteinPepsi Japan has just released Pepsi Caribbean Gold, the perfect drink (next to rum) to enjoy while watching 'Pirates of the Caribbean: On Stranger Tides'. Look past the rather ganja-esque name and you'll find a cool & fruity concoction that channels the flavor of exotic White Sapote.
Solar Cookers Save Power in Lhasa, Tibet's 'Solar City'
by China.newCheap and effective solar power is hot, especially in Lhasa, Tibet, where clear air and up to 3,000 hours of sunlight annually conspire to create the perfect environment for homegrown solar cookers and water purifiers.
Evolution Eraser: Intelligent Design that Makes Errors Extinct
by Steve LevensteinEvolution may be an ongoing process but Japanese designer Hiroyuki Shiratori has made it stationery, thanks to his revolutionary Evolution Eraser.
Robotic Therapy Seal Comforts Japanese Earthquake Survivors
by Steve LevensteinParo, the therapeutic robot seal designed to soothe anxiety and relieve stress in the fashion of a living therapy dog, has been drafted for a new mission: comforting victims of the Great East Japan Earthquake and tsunami.