Gaming, Video Games, Online, Mobile, Multiplayer, Console and More

The generation of the new online game players has motivated consumer brands, websites and charities to use gaming devices to attract attention to their products and services. "Funware" is the application of game-like qualities to non-games. Researchers say that when we play online games, we enter a "flow state" that makes us receptive to the images and information we encounter. While traditional commercials interrupt that state, funware allows for these messages to seep through.

Israeli plastic surgeon and burns specialist Dr. Joseph Haik has begun prescribing the Sony Playstation EyeToy as a treatment for burn trauma victims.

Project Natal could be one of the coolest innovations in gaming to ever hit market. While there's still a ton of question marks, Microsoft will be making a push to take interactive, body-motion gaming to a thrilling new level.

Online gaming is becoming quite a competitive business.  In a genre built of "kill the monster, get the treasure," developers are having to branch into unknown territory to create a new experience for increasingly jaded players.  BioWare, along with LucasArts, are taking the MMO to another level with Star Wars: The Old Republic.

"Teenagers and video games go together like peanut butter and jelly." Ask any parent and they will likely agree with that statement. I mean seriously, where else can you command your own army one minute, and be burning around the Nurburgring at over 150mph the next? Video game artists can create anything. But, why go to all this work? Because video games offer us a chance to do things we would normally never be able to do. Or, in the recent case of Volkswagen, they give us the chance to do things we are too impatient to wait for.

The best games never created? That's the theme of Meteor's Famicase 2009, a celebration of wishful gaming designed to pay tribute to Nintendo's influential Famicom home game console.

Plush Ninjas? They're more likely than you think, thanks to Shawn Smith and his creative team at Shawnimals.

Aerodynamically designed like a pilot seat, Gianni Pedone's playful Morfojet Armchair is all id, as it puts the occupant in control of two large jet engine arms, designed as turbines, more than a little bit sexually suggestive.

The UDance system will have you moving and grooving in no time flat!  No couch potatoes allowed! 

Legendary golf club maker, Callaway put together a nice promotional online video game for their new line of drivers.  The drivers, as well as the game itself, are of particular interest to anyone that golfs.  For those of us that aren't golfers, you can really have a blast playing this game.  There's a lot more to it than just a silly gimmick to garner attention to the product.