Gold's Gym in an Elevator: Inventive Marketing

This inventive ad is to help promote Gold's Gym.

Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open.

The stats from Ads of the World are:

Agency: Quadrant Communications ltd.
Copywriter: Amit Acharekar
Art director / Illustrator / Photographer: Sandeep Poyekar
Creative Director: Paul Menacherry

What do you think?