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Hang Ten with Quicksilver! - Inventive Marketing

Did you catch a wave on the way into work this morning?

Quicksilver completely covered multiple bus shelters with posters resembling waves and the ocean. Along with this, they replaced the old benches in the shelters with real surfboards.

According to Quicksilver, they design, produce and distribute clothing, accessories and related products for young-minded people and develop brands that represent a casual lifestyle-driven from a boardriding heritage.

They continue to say their authenticity is evident in its innovative products, events and retail environments across the globe. Quiksilver's products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores that provide authentic retail experience for our customers.

It appears they are also authentic in their advertising.Hang Ten-Quicksilver

From advertising on skate ramps to building grind rails for skaters to creating surf board bus shelters. What do you think of their nontraditional techniques? Are they reaching the audience they are trying to target?

 

Hang Ten-Quicksilver
Source: Ads of the World, Quicksilver
Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Simon Wooller, Rasmus Petersen, Lasse Bækbo Hinke
Photographer: Mads Lauritzen
Released: December 2006

Amy Gifford
Featured Blogger
InventorSpot.com

Comments
Jun 6, 2007
by Joe (not verified)

I cought the wave

Ame, I had no idea you did this...but I really like quicksilvers add here!  I think its a great idea!  JOE

Jun 6, 2007
by mindgammon
mindgammon's picture

Amy how should I market my product???

Please check out www.mindgammon.com to see the game and www.mindgammon.net to play the game today. And let me know if you think it is The Boardgame of Champions.