Did you catch a wave on the way into work this morning?
Quicksilver completely covered multiple bus shelters with posters resembling waves and the ocean. Along with this, they replaced the old benches in the shelters with real surfboards.
According to Quicksilver, they design, produce and distribute clothing, accessories and related products for young-minded people and develop brands that represent a casual lifestyle-driven from a boardriding heritage.
They continue to say their authenticity is evident in its innovative products, events and retail environments across the globe. Quiksilver's products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores that provide authentic retail experience for our customers.
It appears they are also authentic in their advertising.
From advertising on skate ramps to building grind rails for skaters to creating surf board bus shelters. What do you think of their nontraditional techniques? Are they reaching the audience they are trying to target?
Source: Ads of the World, Quicksilver
Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Simon Wooller, Rasmus Petersen, Lasse Bækbo Hinke
Photographer: Mads Lauritzen
Released: December 2006