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Health and Medicine - New Discoveries, Studies, Research, and Breakthroughs

Curious to find out about recent discoveries and breakthroughs in
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Top Ten Ways Japanese Live Small



Leave it to the Japanese, the same folks who invented** the transistor radio, to come up with a multitude of ways to miniaturize their lives and save valuable space. "Livin' Large"? Not here, buster!
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Sideways Bike?


Some people like to do things differently. If they didn't we wouldn't have inventors or weird people. Michael Killian is an inventor. He is a 46 year old software engineer from Dublin, to be exact, who recently invented a Sideways Bike and, not too long ago, invented the Sideways Scooter. Some people may think a Sideways Bike is a little weird, but I think it's oddly creative. read more »

Tokyo Bottled Tap Water Sold to Suspecting Consumers!


Tokyo Bottled Tap WaterTokyo Bottled Tap Water If you or I bottled tap water and started selling it on the street for a buck a pop, that would be a crime. When the Tokyo Metropolitan Government Bureau of Waterworks does it, it's called a public awareness campaign.
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A Rear View - Inventive Marketing


A billboard featuring images of multiple butts “baring” smiley faces will be featured in Times Square in New York. read more »

Save The Forests with Coffee


Considering that almost everyone I know is an avid coffee drinker, my distaste for coffee sometimes makes me feel like an outsider. But alas there is hope for me. Finally, a firelog called the Java-Log, allows me a way to enjoy the warmth of coffee with others without sacrificing my comfort in the process. read more »

New Type of Air Disinfector Can Create Fresh Air Indoors


If you’ve ever felt that a deep breath of fresh air is good for you, you may have been closer to the truth than you thought. Scientists have created a device that mimics some key components of outdoor air that also kills the “superbugs” that plague hospitals and kill thousands of patients per year. The invention is currently for sale in the UK, with plans to launch in the US, especially in hospitals. read more »

Fast Food: The Advertising Versus The Reality


Have you ever received a "less than perfect" looking meal from your favorite fast food restaurant? For example, have you ever received this?


When based on the Arby's magazine ad you were expecting your roast beef and cheddar to look like this?

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Use Biofeedback for your Stress with the emWave® PC Stress Relief System : Product Review


Are such things as ‘at work' stress, and chronic migraine headaches making your days long and painful? Now a biofeedback device for your PC can help you eliminate stress and kill your work disableing pain go away.
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Cell Phone Cameras Coach Calorie Conscious Chubbies & Chubbettes



Tempted by that tasty-looking desert but concerned about keeping fit and healthy? Wonder no longer - with a simple snap of your cell phone camera you can enlist a diet expert to weigh in on whether that pie will go right to your thighs.
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Anti-Smoking Mat Direct Mail Campaign - Inventive Marketing


As we all know, quitting smoking is hard because nicotine is so addictive. Along with this, we have also learned that anti-smoking advertising campaigns can be very difficult to ignore because of the vast creativity. Take for example, this direct mail piece. read more »