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Honda Electric Unicycle Concept Gets the Elderly Rolling
by Steve Levenstein
An aging population facing mobility issues is the intended target of the Honda U3-X electric unicycle, but the style, design and performance of this "personal mobility" device should appeal to those of ANY generation.
IRiver NV Mini Bike Edition--The Navigation System For Your Bike
by Chris Weiss
The iRiver NV mini bike edition is a comprehensive media player, GPS and cycling computer that's perfect for the casual cruiser and smooth-legged cycle demon alike.
Ed Hardy Clothing Brand Expands Market To The Health Conscious
by Beth Hodgson
Sometimes the most industrious businesses don't just stick to what they know - they expand to capture additional markets and ensure that their appeal reaches a greater scope of clientele. The most recent example of creative branding has occurred with the popular fashion brand Ed Hardy. Keep on reading to find out what they've done to re-invent themselves!
Romanian Medical Center Has Unique Ad Campaign That May Put Them Out of Business
by J. Barker
Sick and tired of the current health care situation? Check out this clever ad campaign for Rosana Medical. If successful we'll see an example of "If there were more companies like you, there would be less companies like you."
Healthy Or Not? Independent Group Tests Pet Products!
by Lady Bee
When you buy a bed or food bowls or toys for your pets, you believe that they are safe. Or maybe you just hope they
are not harmful, depending on how skeptical you are. Perhaps you
assume that the government would have recalled a product if it were not
healthy for your pet. Maybe it would, if the government tested all
products, but it doesn't. Who will? Who does?
Sleepless In Toothpaste Land? Try Pearly Dreams
by Boomer Babe
"Sleepless in toothpaste land?" may sound like a weird title for a column about a toothpaste. But Pearly Dreams is a weird toothpaste. It's supposed to make you... sleep. There are all kinds of solutions for sleeplessness... tapes, meditation, sleeping pills, sex, supplements, drinking till you pass out.... why not one more?
Portion Pacer™ Helps Avoid Second Leading Cause Of Canine Death: Bloat
by Lady Bee
I learned something new and important today that I bet most dog owners don't know: Canine Gastric Dilatation-Volvulus (GDV) or bloat
in dogs is the second largest canine killer after cancer. Death from
bloat can be painful and truly horrible for dog and owner, so it's good
to learn what you can do to prevent it from ever happening.
TV's Going To Pot - Cannabis Planet Launches!
by Ron Callari
When someone tells you that TV is "going to pot," you can now take them
literally, because "all things marijuana" has found a TV channel it can
call its own! It's the latest in a new wave of niche marketing where TV programming is devoted to one topic!
Japan Fights Train Station Suicide with Blue LED Lighting
by Steve Levenstein
Feeling blue? Japan's railways and subways have come up with a bright idea to reduce the number of suicides at train stations: eerie blue LED lighting that supposedly has a calming effect on suicidal psyches.
Smoking Ads - Then & Now
by J. Barker
It's no secret that the perception of cigarettes has changed over the past few decades. Gone are the days of gusto smoking cowboys and gimicky slogans. Now advertisers actually attempt to influence the public to avoid, yet still actively purchase, cigarettes. Let's take a look at how a few of these ad campaigns have changed...
GPS Tracking Of Seniors, Kids, & Others With Special Needs: The eMed-Trac
by Boomer Babe
eMedi-ID, a franchise business that provides personal medical information to first responders via USB devices on their customers' keyrings, has just come out with a new device capable of tracking a person's whereabouts via global positioning satellites (GPS)
12 Revolutionary Innovations Win 2009 Wall Street Journal Technology Awards
by Myra Per-Lee
The technology winners of the Wall Street Journal (WSJ)
awards do not disappoint. They impact the world on a global scale or at least very significant parts of it. Their arrival instigates change;
they are watersheds, game changers... The WSJ
winners are all that through their efficiency, their flexibility, and their economy of energy, of expenditures, of time, of
personnel, and of materials. The inventor in all of us should find these
12 winners very inspiring.
Oh What Fun It Used To Be To Take A Shower
by Boomer Babe
Remember how much you enjoyed Christmas, until you learned that Santa
was really your parents? Or how much you loved swimming in the ocean,
until you saw the movie Jaws? Well, this news may hit you in much the same way....
Branded Medical Business: Taiwan’s Hello Kitty Hospital
by Beth Hodgson
Hello Kitty has been a major phenomenon to spread across Asia; although we have the brand here in North America, the trend hasn't quite blown up to the same level. In Taiwan, Hello Kitty is the basis for a themed business that you just wouldn't expect.
Cough Please: Japan Tobacco's 'Smoking Manners for Adults' Ads, Part 7
by Steve Levenstein
The success of Japan Tobacco's Smoking Manners for Adults campaign is debatable, though the Tokyo Subway authority's series of monthly Subway Manners posters proves imitation is the sincerest form of flattery. For JT, however, everything must come to an end - much like lit cigarettes - so let's enjoy ads 61 through 73!
Blue Sky Coffee Shop: Medical Marijuana Dispensary With A Menu
by Beth Hodgson
Marijuana might not be legal for general use in North America, but you would be surprised to learn just how big the marijuana industry is; and we're talking about those that are operating legally and even paying taxes on their products and services.
Conceptual Sports Watch
by Chris Weiss
Far better looking than almost every sports watch actually on the market, this concept would be a great addition to your equipment bag.
Webcycle Makes Internet Users Work Out
by Chris Weiss
The Webcycle makes exercise a mandatory part of surfing the Internet. The faster you pedal, the faster your application runs.
Go Girl: Company Helps Desperate Women Pee Like A Man!
by Beth Hodgson
We've seen female urination devices before, that allow women to pee like a man. Well, now there's another new business that offers a similar product, but it's their marketing that really helps them stand apart.
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