Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.
Here's her article:
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Lipton Tea held a so called tea party in Cairo. The outdoor campaign featured large topiary teacups with Lipton tea bag tags hanging out of them.
Lipton's out of the ordinary outdoor advertising found a serene place in the cluttered arena of outdoor advertising.
What do you think? Does this grab your attention in a world of billboards and advertising everywhere you turn?
Source: Got Ads
Agency: JWT Cairo, Egypt
Creative Directors: Fady Chamaa, Hesham Ellaban
Art Director: Bassem Sabry
Photographer: Bassem Sabry