Inventive Marketing - Boys and Their Toys
Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.
Here's her article:
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Men: There is nothing like driving down the road and seeing that amazing "toy" you absolutely have to have.
- The boat
-the Four Winns, 20 feet long, white (with the red "racing stripe")
- The truck
-the Ford F150, eight cylinder, 4.6 liter engine, fully loaded, black
- The bike
-the Honda, sport bike, 600cc engine, black, with silver trim
Little Men: There is nothing like riding in your car seat in the back of your Mom's minivan and seeing that toy you must have for your G I Joes to ride in.
- The fire truck
-the Tonka, red, with siren and ladder
- The dump truck
-the Tonka, yellow, package deal with toy shovel
- The crane
-the Tonka, orange, extendable nine and a half inches, with detachable lift
Toys R Us has recently began advertising on the side of actually working vehicles, such as garbage trucks, cranes and even emergency vehicles.
What do you think of Toys R Us and the on vehicle advertising?
Agency: Grey Worldwide, Düsseldorf
Creative Directors: Florian Meimberg, Torsten Pollmann
Art Director: Florian Meimberg
Copywriters: Torsten Pollmann, Claudia Meimberg