Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.
Here's her article:
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Men: There is nothing like driving down the road and seeing that amazing "toy" you absolutely have to have.
Little Men: There is nothing like riding in your car seat in the back of your Mom's minivan and seeing that toy you must have for your G I Joes to ride in.
Toys R Us has recently began advertising on the side of actually working vehicles, such as garbage trucks, cranes and even emergency vehicles.
What do you think of Toys R Us and the on vehicle advertising?
Agency: Grey Worldwide, Düsseldorf
Creative Directors: Florian Meimberg, Torsten Pollmann
Art Director: Florian Meimberg
Copywriters: Torsten Pollmann, Claudia Meimberg
Source: Got-ads
Amy Gifford
Guest Blogger
InventorSpot.com
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