Inventive Marketing: Che Men's Magazine Legs
To highlight the mens' magazine Che, ads were placed under the checkout counters at various stores. The ad image was a series of provocative pictures of women's legs, creating an eye-catching image of the checkout person's legs. I think it's even funnier and more effective advertisement with a man at the cash register counter. Their tag line was "Let us keep on dreaming of a better world."
Do you think this marketing ad is effective? Was it inventive? Do you like it? How would you have improved upon it?
The ad credits are:
Agency: Duval Guillaume, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Director: Gilles De Boncourt
Copywriter: Eric Becker
Photographer: Geert De Wolf