Inventive Marketing: Ford Ranger Extreme Matchbox

For the Ford Ranger Extreme, Ford wanted to emphasize the extendable gargo bed. They came up with an inventive way to highlight the extention with a box of martches.

Ford Ranger MatchboxFord Ranger Matchbox


What do you think of this marketing promotion? Do you think it worked? How would you have done it different?

Here are the ad details:

Advertising Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Sumidin
Art Director: Simon Chew
Copywriter: May Yong
Photographer: Untold Images



Apr 15, 2007
by Anonymous Paul Simon (not verified)

I would have used

a slide rule--though I don't know what it is for.