Inventive Marketing: Ford Ranger Extreme Matchbox
For the Ford Ranger Extreme, Ford wanted to emphasize the extendable gargo bed. They came up with an inventive way to highlight the extention with a box of martches.
What do you think of this marketing promotion? Do you think it worked? How would you have done it different?
Here are the ad details:
Advertising Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Sumidin
Art Director: Simon Chew
Copywriter: May Yong
Photographer: Untold Images