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Inventive Marketing: Rejoice Conditioner

The streets of Bankok are filled overhead with tangled phone lines. Leveraging the similarity they had to tangled hair, the advertising team for Porctor & Gamble used it to highlight the detangling power of Rejoice Hair Conditioner. They put a large green comb over the phone lines and said "Tangles? Use Rejoice Conditioner".

 

What do you think of the advertising idea? Do you think it is inventive? Do you think it works? How would you have improved it?

Ad Team:Leo Burnett Thailand

Via BusinessWeek