Inventive Marketing - Toy Story

Target toysTarget toys

Actors dressed up as "big toys" with oversized hands attached to their costumes to promote Australia's biggest Toy Sale at Target.

When the big toys, which were dressed similarly to super heroes, started performing, it created the illusion that the hands were actually playing with them.

What do you think of these "handheld" toys?

Amy Gifford
Guest Blogger

Source: ibelieveinadv via Ads of the World

Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green