Inventive Marketing - Toy Story
Actors dressed up as "big toys" with oversized hands attached to their costumes to promote Australia's biggest Toy Sale at Target.
When the big toys, which were dressed similarly to super heroes, started performing, it created the illusion that the hands were actually playing with them.
What do you think of these "handheld" toys?
Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green