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Inventive Marketing: Yoga Center Straw

For Y-Plus Yoga Center in Shanghai, the advertising team used a flex straw to highlight the flexibility you gain from yoga.

Yoga Center StrawYoga Center Straw

 

 

 

 

 

 

 

 

 

 

 

 

 

What do you think of this marketing idea? Do you think it works? How would you have done it?

Via BusinessWeek

Ad Team: Leo Burnett Shanghai