You may wonder where Philips Electronics, the company that makes reliable TV's, close shaving razors, and innovative light bulbs, is going these days, now that it's been recognized as a fashion innovator by Time Magazine. Experimenting with futuristic concepts, Philips is enlisting the public's involvement, an innovative strategy designed to beat the invention failure rate.
R&D Magazine has sponsored the "Oscars of Inventions" for 45 years. These research and design awards are coveted by government as well as private industry inventors. The 100 winners selected by R&D Magazine for 2007 are stunning innovations - resourceful, effective, inspiring. A significant portion of the 2007 awards are homeland security/military innovations; others are environmental, health, and there's even innovations for kids, like a must-have-Holiday-toy robot! Here are my picks for the top 10 inventions from R & D Magazine's list of the best of 2007: read more »
Most inventors dream of licensing their inventions to big companies and then sitting back and collecting their royalties. But for entrepreneurial inventors, the invention or idea is but a part of a large business plan. Maybe Jim Newton, founder of Tech Shop, didn't have a grand business plan when he started his own dream shop just a year ago, but he sure does now!
Read about what Jim Newton has created and about how he approaches his inventions... read more »
Like the poor soul who’s all dressed up with nowhere to go, a good press release doesn't want to sit on your desk.
Though your press release must blare "This is a great story!" its true success is determined by who pays attention to it, who prints it, and who decides to follow up and write a story about your new product or business. read more »
Press releases are more formulaic than the modern romance novel... and that's a good thing for those of us who want to keep press writing simple. I'll show you the formula and suggest a few tips to increase your chances of getting your releases published. Oh, did I mention that you should be writing your own press releases? (see 10 Marketing Tips For Inventors And Entrepreneurs )
A 117-year-old silver spoon, innovative at the time, inspired me to write a short press release as an example for you. Can you guess why this spoon is innovative in both concept and manufacturing process? read more »
Let's face it. If you're not Microsoft, a rock star, or a presidential candidate you can't afford to hire a public relations firm. And frankly, even if you could afford one, PR firms are not likely to do the down and dirty work you need.
While a stash of dough is always very nice, with or without it you'll need tons of energy, unfaltering passion for your product, and unrelenting perseverance to overcome any obstacles, to be a winner! Here are some things you can do yourself without a big marketing budget. So, let's get going! read more »
Roger Brown is nothing short of incredible.
When it comes to inventions, he's prolific with a capital P, and I don't know any free-lancer with a successful licensing approach like his. With six inventions licensed, another six about to be licensed, and 247 inventions in his Power Point file on call at all times, I think he might be on to something. ...Read and Learn! read more »
Yes, I know, "There's no such thing as the perfect trademark search." That's the favorite caveat of every searcher and trademark attorney (just in case they flub-up). But you and/or your professional search team have done the most thorough trademark search you could do... The time has come. File that trademark application!
I hope that the actual filing will not be anticlimactic for you, because the Trademark Office has made applying so easy with the new TEAS Plus application.
Still, I have a few tips to make it even smoother.... read more »