US Commerce Secretary Unveils National Campaign to Inspire Invention in Children
The Advertising Council joined with USPTO and the National Inventors Hall of Fame Foundation (NIHFF) launched a national, multimedia Public Service Advertising (PSA) campaign to engage a new generation of children in innovation.
The campaign seeks to make inventing and developing new ideas part of American children's lives.
For generations, the United States has been a recognized global leader in technology and innovation. While the country represents only 5 percent of the world's population, it accounts for nearly one-third of the world's science and engineering researchers and 40 percent of all research and development, according to the Council on Competitiveness.
However, with increased economic competition globally, it's widely recognized that the United States must take steps now to maintain its leadership. In particular, America must ensure it inspires future generations of innovators.
The new Inspiring Invention campaign, created in conjunction with ad agency Publicis & Hal Riney in San Francisco, aims to inspire children (specifically the "tweens," ages 8 to 11) to recognize how their imaginations can lead to the technological advances of the future. The campaign communicates that there is a role for every kind of unique curiosity and imaginative idea as it relates to invention. Ultimately, the goal is to motivate children to pursue inventing and innovating as part of their educations and, later, in their careers.
"In an innovation-driven economy, the key to our future success and competitiveness lies in making sure we are sharing America's culture of innovation with our young people. In doing so, we will prepare them to compete more effectively in the global marketplace and ensure that the United States maintains our global economic leadership,” Gutierrez said.
"We see the Inspiring Invention campaign as a wonderful opportunity to show kids how fun and rewarding it can be to create. We hope that children who watch these ads will want to become more inventive; explore math, science and other creative fields; and then share their new ideas -- to continue America's legacy of innovation," Under -Secretary of Commerce for Intellectual Property and Director of the USPTO Jon Dudas noted.
Developed with extensive research with inventors and children, the campaign includes new television, radio, outdoor and Web advertising that feature ordinary children creating inventions to solve everyday problems. The PSAs communicate to children that "anything is possible" and encourage them to "keep thinking."
The PSAs are being distributed to 28,000 media stations nationwide this week. Per the Ad Council's donated media model, all of the new PSAs will air and run in advertising time and space donated by the media.
You can read the full release at USPTO.gov.
You can see the public service announcement videos here .