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New Ideas and Trends

Curious about the latest trends and new ideas affecting your world? Want to learn about innovative new business ideas or the most creative ads and marketing for new products?

Please visit us here to gain insights into the most interesting and cutting edge new ideas and trends in marketing, advertising, social media, technology, culture and the world around us.

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World's Longest Rails Help Make Japan's Trains Quieter

Japan's Nippon Steel & Sumitomo Metal Corp. has perfected the manufacture and distribution of steel railroad rails 150 meters (492 ft) long. Casting rails well over a football field in length is one thing; shipping them to distant customers is another but NSSMC has got that angle covered too.

Kumming China's Kingdom Of The Dwarves: A Little Person Theme Park

At a time when society as a whole seems to be more focused on embracing vs exploiting the differences between individuals around the world, this business concept comes across as brash and insensitive. However, this controversial theme park has had proven success, and promises that promoting cultural sensitivity and respect is integral to their business model.

Bringing Affordable Light To The Dark Continent

 One of five inventors of the LEDsafari lamp interviewed an African student who was recently trained to build his own LEDsafari.  The student is very enthused about the invention because it is going to bring affordable light to his continent, giving Africans more time in the evening to study, to discuss, to work, to create... It will make them more productive and, thereby, richer.  A simple, cheap, safe, and environmentally clean lamp, this student hopes, will 'light up the Dark Continent.'


Despite Doomed Predictions, Facebook Is Not Dying Out – It Just Has Google-Like Aspirations

Every time Facebook acquires a new app or drops billions of dollars on someone else's work, the internet becomes abuzz with criticisms, claiming that these moves are a harbinger of the end for the billion-dollar company.  However, the cunning Mark Zuckerberg actually has been planning his next move with these new toys all along; something that goes beyond that big blue social giant that propelled him to success.   

The Island Of The Misfit Foods: Catering With Ugly Produce

As a not just self-proclaimed kitchenphobe, culinary businesses aren't among my favorite, unless they're really, really cool. With that disclaimer, the fact that I am really excited about this business has to say something to you about how innovative it is.

Swedish Super Helmet Helps Firefighters See Through Smoke

Developed to aid the brave men and women of our fire department, the C-Thru Smoke Diving Helmet harnesses a vast array of technologies to help aid rescuers when combating a blaze -- including augmented reality, noise cancellation, improved communications, and a thermal-optic camera. 

Google Glass & Politicians Through The Looking Glass

Political campaigns, down through the centuries have used the technology of the times to help enhance a candidate's competitive edge. Innovating communication channels has always played a key role in reaching and targeting constituencies during national elections. Presidential candidates who failed to embrace the new technologies of their day often found themselves vulnerable in the eyes of the public.

Yey! You Can Really Remote Control A Roach from Your Smart Phone

Inventors have not only created a method for hacking the nervous system of a cockroach and allowing the insect to be controlled remotely, but apparently – like so many other things these days - there’s an app for that.

Sir David Attenborough Is Making A Documentary With The Oculus Rift

For anyone who doubted that the Oculus Rift has some awesome applications outside video games, it gives me great pleasure to present to you "Conquest of the Skies," a nature documentary being developed by Sir David Attenborough. It'll be the first of its kind - and hopefully first of many.

BioWeld1: Amazing Israeli Invention Eliminates Surgical Scars and Stitches

The idea of closing surgical incisions without a needle and thread is a revolutionary concept. Out of Israel comes the brainchild for a brilliant innovation that utilizes cold plasma technology to close surgical wounds. Read on and...be amazed.