Log in   •   Sign up   •   Subscribe  feed icon

New Ideas and Trends

Curious about the latest trends and new ideas affecting your world? Want to learn about innovative new business ideas or the most creative ads and marketing for new products?

Please visit us here to gain insights into the most interesting and cutting edge new ideas and trends in marketing, advertising, social media, technology, culture and the world around us.

Subscribe here to get our latest "New Ideas and Trends" articles.

Zotac Zbox Pico Is A Smartphone-Sized Windows PC

Despite being barely larger than its own AC adapter, Zotac's latest Zbox system nonetheless runs Windows 8.1 and boasts a respectable array of features.

Undercover Colors Nail Polish: Wearable Tech Meets Crime Prevention

Can science combine with fashion accessories to prevent sexual assault? According to one fingernail polish start-up company, the answer, hands down, is yes. Read on for more about this unexpected collaboration.

Undercover Colors Nail Polish: Why Detecting Date Rape Drugs Isn't That Easy

By now you've probably heard of Undercover Colors as the latest innovation, not only in nail polish, but in date rape prevention. There's been a lot of excitment over such a helpful product, but could this polish be less than it's cracked up to be? Undercover Colors might not be a failproof preventative solution to date rape, but it's on the right track.

Augmented Reality Gets Its Big Boy Pants

Still thinking Augmented Reality (AR) is a fad at worst or science fiction at best? Is it just a passing distraction-dujour for teen gamers, before they move onto the next new shiny thing? Or is truly disruptive technology that’s on the cusp of enhancing our every day lives?

Apps Launched For Rockets Red Glare & Planet Rife With War

In the new TV show drama, “MANH(A)TTAN (a fictional accounting of the Manhattan Project’s lead-up to the Atom Bomb), Liza Winter, one of the scientist’s wives notes that in 1943, out of “75 sovereign states in existence in the world (at the time), 61 of them were at war.”

A Big, Big ‘Leaf’ for Mankind: Synthetic Leaf Produces Oxygen

Julian Melchiorri, a graduate student at the Royal College of Art (RCA) in London, UK, has created a synthetic biological leaf which is proven to produce oxygen.Like real plants, his new discovery can be used on the inside and outside of buildings to provide fresh oxygen.


BioBeats and The Pulse App: Can Music Rule Your Mind?

Similar in concept to those mood rings of decades past, BioBeats has tapped into a new idea with a special app that can play music that reflects your current state of mind based on the rate of your heart. Read on for more on this fascinating topic.

Is Apple Planning 12.9” iPads For 2015?

If the rumours are right, Apple are busy working on a new addition to its popular tablet lineup. But who would need a 13” iPad? The answer might surprise you.

Facebooks’ ‘Mentions Box’ Introduces ‘Video Selfies’ For Celebs At Emmys

Ever since Ellen Degeneres’ creative ‘selfie’ bit was introduced at the last Academy Awards ceremony, the bar has been raised for future hosts’ to use social media in more intricate and creative ways. Mark Zuckerberg and his cadre of coders at Facebook think they have just the thing to go Degeneres one better, when they debut their “Mentions Box” for celebrities during the 66th Primetime Emmy Awards ceremony on August 25.

Why Snapchat Ads Are An Oxymoron

Snapchat and advertising seems to me to be two functions diametrically opposed - an oxymoron if you will. How can any marketing campaign make an impact, if by design it’s fleeting in nature? Since Snapchat is a messaging app that delivers status updates, photos and/or videos viewable for 10 seconds only — is that enough time to leave a lasting impression?