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New Ideas and Trends

Curious about the latest trends and new ideas affecting your world? Want to learn about innovative new business ideas or the most creative ads and marketing for new products?

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Small Business Advertisers: Facebook Wants You!

If you question Facebook's motives as to their current push to bring on SMB (small and medium-sized business) advertisers, you're not alone. Small business operators with small marketing budgets should be cautious about investing in a social network that up till now favored big brands over the little guy. So, questioning whether this current shift in focus is advantageous to your needs or theirs is a legitimate one.

Night Shift Sleep Study Is Novel Use For Crowdsourcing

How much would you pay to be involved in an international study registered by the National Institutes of Health (NIH) in which you are testing a new sleep apnea device?  Would you pay $269? $539? $1299? $2499?  Those are some of the pricings of the packages being offered by the makers of Night Shift, a new device that promises to correct your snoring problems - problems that can lead to serious health consequences such as memory loss, chronic fatigue, and even heart failure.

Japan's Nankai Electric Railway Animates Transportation With A Blazing Red Mobile Suit Gundam Train

Gundam it, Japan's Nankai Electric Railway knows how to celebrate special occasions in style! To mark the 20th anniversary of their Airport Line, passengers can ride the Mobile Suit Gundam UC - Neo Zeon Limited Express Rapi:t train and stock up on some cool commemorative swag.

Thank You Ninjas: Distributing Random Acts Of Thanks Anonymously

Giving back with no strings attached doesn't happen enough in this world. Even charitable donations aren't always a result of intent to do good; the tax break can be a persuasive perk, after all. It's easy to become jaded about people and society, all things considered. That is, until you hear about businesses like this one that have the single goal of giving gratitude.

'Small Business Book Awards' Ceremony Goes Virtual This Year

As a result of the burgeoning digital age, the recent eBook explosion and the opportunity for authors to by-pass the traditional publishing route, a number of Book Awards programs have grown up over the course of the last decade. The 'Small Business Book Awards' is one such platform

The Luggage Weighing Handle: No Scale Required

Have you ever had to remove some of your belongings from your luggage during check-in for a flight?  It's not a pleasant task, particularly since you may have to say a permanent goodbye to some your possessions just to lighten your load.  A new concept developed by French designer Selma Durand will help you weigh your baggage at home, easily and accurately, without having to place it on a scale; it's a Weighing Handle!

Chinese High School Holds Exams In A Forest To Prevent Cheating

Teachers at Chengfeng School in Jingzhou, China have come up with an innovative way to prevent plagiarism by students taking important mid-term exams: moving the students' desks outside and widely separating them within a nearby forest.

My Other Bicycle Is A Chevrolet... Wait, What??

While American cars are a tough sell in Japan, American bicycles are practically flying off the shelves. No matter that these sporty bikes emblazoned with Chevy's name, bowtie logo and “An American Revolution” slogan are actually made in China, this bizarre branding exercise is all about style, not substance.

The Future Is Mobile: Market Your Innovations There!

It is becoming clearer and clearer that the future is mobile. Today's smartphones are not much different than computers, with powerful and impressive capacities. Also, computers themselves are getting smaller and more portable, and everything is becoming online-based. With this in mind, people wanting to advertise and market their inventions and innovations should give mobility a big importance.

Beware: Hackers Are Targeting POS Systems

POS, acronym for Point-Of-Sale, are the systems or devices that allow for transactions to be performed. In other words, it is the point where the costumer pays to the merchant in exchange for goods or services. Recent news showed that hackers are beginning to target these systems. If there is more than one POS, they are connected in a network, which gives hackers the perfect opportunity to act. Let's get to know the risks and possible solutions.