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New Ideas and Trends

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Aided By Social Media Accomplices, The Barefoot Bandit Bamboozles Authorities [UPDATE]

With accounts on Twitter, a tribute song on YouTube and racking up 50,000 fans generated by three Facebook accounts, 19 year-old Colton Harris-Moore has been on the run since escaping from his fourth juvenile detention center in the Spring of 2008.  Everybody loves a bad boy and social networks are rooting for this modern-day 'rebel without a cause' as he flees from one cat-burglary to the next.

Social Media For Hotel Guests & Airlines Passengers When Location Isn't Enough!

Flip.to, the comprehensive social media service for hotels and airlines distinguishes itself from other tools currently available in that it communicates with hotel guests and airline passengers at time of booking. In what's called magnetic marketing, it's the time when the brand and customer are most attracted to each other, and dispels today's popular belief that proximity is the best means for rewarding visitors.

Social Media & Flash Mobs For National Dance Day!

For one day, Americans can forgot about who's dancing around political issues and join in a bi-partisan dance-off organized through social media channels. Mark your calendars for July 31 when the first National Dance Day takes off nationwide, and learn how to 'Flash Mob Dance' whether you think you can dance or not.

YouTube Raises Hope & Not So Savvy Parents

It's a fact - our Millennial children are having little Millennials of their own. And perhaps not having paid a lot attention to their own role models - they're struggling with the new job responsibilities. Marketers and TV execs are using YouTube and humor to portray the angst and struggle of the latest generation to adjust to their new roles as first-time parents.

Has 'Fast Company' Pulled A Fast One On Social Media Influence?

Story-tellers in today's social media milieu seem to have fallen into the trap of 'working' a story more than 'telling' the story.  Interesting angles have always been the mainstay of good journalism, but when a story's end play is whether or not it can 'go viral,' that's when we start to lose focus of what's really important. Critics believe that's the case with a debate brewing over whether or not Fast Company is playing fast and loose with 'influencers.'

Gowalla & NJ Nets Score Major Upset Against Foursquare & NY Knicks?

How can a town dominated by Foursquare and the the New York Knicks get a major upset by Gowalla and the New Jersey Nets on real-estate that faces the home of the Knicks - Madison Square Garden?

A Social Media Crowd-Sourced Film Documents 'Life In A Day' As Time Capsule

July 24th could be one day in your life like no other. If you were to capture something compelling about yourself on film, movie producer Ridley Scott and director Kevin MacDonald might edit you right into their experimental documentary titled, 'Life In A Day.' 

Flattr, Social Media That Comes With A Pricetag

If imitation is the sincerest form of flattery, how come a new startup that goes by the name "Flattr" seems to have a business model like no other. While it's somewhat reminiscent of Digg's and Facebook's 'digg' and 'like' icons - this ecosystem is all about making real money every time someone clicks on a 'Flattr' button.

Have iPad, Will Travel, Airlines & Apps Take To The Friendly Skies

In a post titled, "Which Airline Will Be The First To Offer Passengers Inflight iPads," I polled my readers two months ago as to which airline they thought would be the first to embrace the iPad as part of their inflight entertainment system. Just this month, the Australian budget airline Jetstar Airways was named the first.

Whrrl Adds Game Of Chance Spin To Social Media Loyalty Program

Traditional loyalty programs based on discounts earned as a result of transactions are being re-examined. The value proposition is generally very costly for the brand and doesn't necessarily lead to a deeper relationship with the customer. At least that is the belief of Whrrl, the latest location-based social network and what is behind their goal to rework a dated business model.