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New Ideas and Trends

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Social Media's Magnetic Marketing Replacing Mass Marketing

The future of Web site content is on tract to become hyper-personalized, as Internet searches and commercial transactions become linked to people's preferences,versus Google's keywords and hyperlinks. As a result, 'Magnetic Marketing' will replace mass marketing where consumers and brands will form stronger and stronger bonds. Flip.to and the UK Independent are two examples of this emerging trend.

Social Media Bankrolls Users' Klout & Ability To Influence Others

When Twitter acquired Smallthought Systems' analytics application Trendly back in June, it was thought that other analytic software would take a back-seat or fall off the map entirely. This is not the case with Klout, a start-up that helps people measure their influence across a variety of social media sites - at least according to Kleiner Perkins Caulfied & Byers.

Placebo Chocolate Medication: Business Believes Chocolate Is The Solution To All

Placebos can be just about as effective as real medications, according to studies so there's one wise individual has now put together a unique product line based on this idea. It just happens to be made of an ingredient that's believed to save the world anyway.

Social Media's Dark Side Casts Long Shadow Beyond Tucson Shopping Mall

Much has been written in an attempt to make some sense out of the shootings involving U.S. Congresswoman Gabrielle Giffords in Tucson, Arizona and the subsequent deaths of her aid, a judge and four others. Suspected shooter Jared Lee Loughner's social media footprints are being examined for clues as to his motives. But perhaps we are following the wrong trail of evidence. Political extremists who are effective in radicalizing certain segments of society are also using social networks to rally support for their causes.

Just The Right Book: Personalized Book Subscription

These days you can get just about anything by subscription, but now there's a business that's put a twist upon something that's always been available in this format, and what they offer makes for a great gift!

Social Media Geek Squad Gets Critical As 'The Social Network' Gains Traction

Mark Zuckerberg might criticize the movie folks that produced the unauthorized flick of the birthing of Facebook, but movie critics think otherwise. The National Society of Film Critics went 'social' this week bestowing top prizes to The Social Network in four of its major categories. Director David Fincher, lead actor Jesse Eisenberg and screen writer Aaron Sorkin took home the honors for Best Picture of the Year.

Social Media Under The Gavel When WikiLeaks' Twitter DMs Were Demanded

Once again the popular microblogging site of Twitter is caught at the vortex of a political maelstrom where human rights are at issue. Differing from the Iranian election protests of 2009, this time the U.S. is appearing to be the heavy-handed oppressor. On December 14, the government's Department of Justice issued a court order to Twitter to the attention of its "Trust & Safety" department.

Can Location-Based Social Media Be Taken Serious When It Goes "GTL"?

I know MTV's hit reality show "The Jersey Shore" is the network's highest rated show ever and has become a "guilty pleasure" of many who won't ever admit to watching it. I know the Foursquare team have become masters at TV-partnership marketing. But can the leading location-based social network be taken seriously by aligning itself with a pop-cultural phenomenon  that offers little to no redeeming value for today's geo-location discourse?

Social Media IPOs: Facebook Not To Steal LinkedIn's Thunder?

With Facebook's valuation scaling to $50 billion and Goldman Sachs anteing up $450 million for a private IPO with the social network, things are heating up as social media start testing the "Wall Street" waters. Book runners with the financial heft of Morgan Stanley, Bank of America and JP Morgan are rumored to be squiring LinkedIn in an attempt to beat Facebook to the public offering punch.

'Social Media First' When Facebook Goes Live With Congressional Changing Of The Guard

Incoming House Speaker John Boehner wants his swearing in to catch Facebook fever. Not content to be picked up by just the traditional mediums of TV and radio, Boehner wants to earn some techie cred by being the first Speaker of the House to go "live" on the popular social media Web site covering his first day's floor proceedings and his initial speech as Speaker.