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New Ideas and Trends

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Social Media Introduces Social Objects, Bar-Coding & Object-Streams

When Web 2.0 first appeared on the scene and the 'wisdom of crowds' surfaced, a new world of 'user-generated content,' and the voice of the people took control of brand messaging. 'Push' was replaced by 'Pull' marketing and recommendations that were vetted by trusted followers attracted our attention. As a variation on that theme, now its time for our 'things' to have a similar say in the matter.

Baidu Advances From Student To Search Engine Sensei (Interview With Kaiser Kuo)

Baidu's, China's leading search engine has been overshadowed by Google globally for a good part of the first decade of the 21st Century. Now in its tenth year - even though it garners 70 percent market share in its native land, its been considered by most - as a follower, not an innovator. That was until this month. With the launch of Baidu's 'Box Computing Open Platform,' -  Baidu, the xue sheng becomes the sensei.

Social Media Going Out On A Line In Another Facebook Movie Treatment

In advance of 'The Social Network' making its way to the big screen and its version of depicting the now almost-urban-legend intrigue of Facebook's origins, another smaller feature under the unassuming title 'Catfish' documents a true-life story about how the underbelly of this ecosystem can actually distort reality - and how easy it is to drop down into the social media rabbit hole of fabricated identities.

Is Social Media Less About What You Say Versus When You Say It?

Iconclast and award-interrupter Kanye West tested the Twitterstream this week to see if the timing of his tweets could lend weight to what he had to say. Just one week prior to the 2010 MTV Video Music Awards, West unleashed a series of mea culpas to Taylor Swift, the top-40 pop singer he dissed at last year's award ceremony.

Social Media Gift Cards Converts Facebook Credits Into Real Currency

On the heels of PayNearMe giving out bonus "Facebook Credits" at 7-11 convenience stores last month, starting September 5, the social networking giant is going retail again by selling Facebook Gift cards at Target stores nationwide.  In denominations of $15, $25 and $50, Target's 1750 outlets will be the first to sell the cards via retail channels.

Social Media Service For Hospitality Industry Shows Early Results

Flip.to, the social media service that turns hotel guests into brand advocates is announcing significant preliminary results for two beta clients. The service, based on 'magnetic marketing' versus traditional push or pull advertising, engages customers at the time of booking.

Social Media That Believes All Stalkers Ain't All Bad

While privacy issues have been a major concern for many of Facebook's 500+ million users, you might think their new "Subscribe To" feature would put them over the top. Actually in this instance, I think the new service -even though some are euphemistically calling it the "I Spy" button - just might give 'stalking' a good name.

Social Media Sings A New Tune With Musical Social Networks

MySpace, as one of the major social networks five years ago - not only built a critical mass - it attracted tens of thousands of users who were interested in music, whether they were promoting a garage band or selling online albums. When their popularity waned under the shadow of Facebook, several niche music-related social networks seized the opportunity to fill the void.

Social Media Search Forecasts Clouds, With No Chance of Google

With Facebook, Twitter, Gmail, Dropbox and other online social networking sites and services now part of our daily routine, we have all become social media publishers to some degree. Our bon mots have been tweeted, emailed and updated with photos on profiles across a wide spectrum of "cloud" lock-boxes. However, the difficulty in accessing those entries after the fact is like searching for a needle in a haystack.

Hippity Hop Shoes: Kid's Shoe Delivery Company That Hits The Pavement

The right businesses know that parents appreciate convenience when it comes to services for their children, which is why mobile businesses are becoming more popular in the market specifically. There's a new one that hits the pavement to help little ones do the same!