New Ideas and Trends

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Whole Foods' Brand Patina & Magnetic Marketing Expands Into Travel

Sometimes it takes a brand decades to use its specific combination of logo, words, font type, design, colors  and value to evolve into a lifestyle choice. The promise, look, personality and feel is the brand's patina. It transcends the commercial transaction igniting what I call 'magnetic marketing,' or the time when the buyer and seller travel on the same wavelength, where they are more tightly attracted to each other, than any other time in the customer-brand relationship cycle.

Two Inventions Get FTC Prize To STOP Robocalls!

The Federal Trade Commission (FTC) may not receive many robocalls, but it gets more than 200,000 complaints about the buggers every month. It finally decided last fall to issue a challenge to the public to see who could come up with a way to stop the marketing calls before they reach your ringer.  The Robocall Challenge winners, announced April 2, 2013, were not the most inventive invectives, but the most likely-to-be-effective technologies invented separately by software developer Aaron Foss and computer engineer Serdar Danis.

Va Va Voom - Renault Takes Test Driving To The Next Level

Who wants to test drive a new car through the same boring streets they see every day? In a recent Renault advertising campaign to promote its' new CLIO model, potential buyers are taken on an unusual test drive which ends on the streets of Paris, surrounded by scantily clad women or shirtless men. Now that's what I call taking a look under the hood!

Create Your Own Digital Board Games With DICE+

Ever wanted to create your own version of “Clue” or “Monopoly,” but for the digital age? DICE+ wants your best ideas.

Get Inspired @ Innovation Uncensored 2013 In NYC!

If you’d like to learn a few tips and stellar advice from industry, energy, design and other innovative juggernauts, be sure to attend the Innovation Uncensored event in New York City April 23-24!

RIP YouTube [2005-2013], The End Of An Era

Man, we were all fooled. We're being told today, YouTube was launched in 2005 with one sole goal in mind -- to surface the best video of all time. It's taken 8 short years, but the panel of judges are now ready to get down to brass tacks and start the hard work, which according to Google will take 10 long years hence.

Give Your Leads A Place to “Land”

A landing page is an important tool that is much more than just a “place holder” in your online empire. If you do not have a landing page, you may be missing out on the opportunity to engage your audience.

Goodbye Harlem Shake, Hello...Hadouken-ing?

It seems as though a new internet phenomenon sweeps the web every few weeks, sparking global obsession along with a fresh generation of internet trolls and blogger backlash. The new "Hadouken-ing" photography craze out of Japan has just broken onto the "meme scene", but the battles and discussions have already begun, mainly about the name, where the original idea actually came from, and of course, the age-old question: Which is better, Street Fighter or Dragon Ball Z?

Google Treasure Maps

Google Treasure Maps allow you to view the world as if it was in a mystical movie with pirates, skull islands and treasures to be found, complete with an appropriate series of Street View photos.

Not One, But 40 Peeps Shows For Easter

I bet 'Mr. Peeps' never dreamed 60 years ago that his yummy, gooey, marshmallow treats would be fodder for a cult.  I bet he never thought that in 60 years there would be as many as 40 different Peeps Shows throughout the United States to commemorate Easter.  And the thousands of talented Peep artists who create diaramas where Peeps play famous characters such as Pi or Pope Francis.  Well, Mr. Peeps, aka Bob Born, must be eating these celebrations up - so to speak.