Log in   •   Sign up   •   Subscribe  feed icon

New Ideas and Trends

Curious about the latest trends and new ideas affecting your world? Want to learn about innovative new business ideas or the most creative ads and marketing for new products?

Please visit us here to gain insights into the most interesting and cutting edge new ideas and trends in marketing, advertising, social media, technology, culture and the world around us.

Subscribe here to get our latest "New Ideas and Trends" articles.

Social Media That Splits Hairs While Slicing & Dicing Its Followers

It's no secret that Google has had a hard time seeking the "Holy Grail" when it comes to social networking. While rumors swirl as to its strident efforts to compete with the big boys in this space, Facebook is quick to fend off its would-be competition by allegedly stealing Intel from the Big G. Testing the waters with one's of existing social networks only popular in India and Brazil, Google's Orkut is launching a new feature that's thought to be overlooked by others.

Social Media Gets Its Own Hall Of Fame?

If you're an agency like Umpf out of the UK that develops social media campaigns for your clients to generate buzz, user-generated content and customer engagement - what do you do  to promote yourselves. Well- while somewhat transparent - you lay claim to establishing a "Social Media Halls of Fame" in hopes of becoming the go-to source for identifying the best social media campaigns initiated...

Social Media Adds Engagement With Customers To Airport Metrics

Airports have only recently tested the social media waters. For the amount of time the average traveler actually spends in transit, airport operators are just beginning to realize the benefits of employing revenue generation initiatives,'destination marketing' techniques and other methods to engage passengers before they enplane and after they deplane aircraft. To that end, social media is a major boon to customer engagement.

Just Us Hens: Livestock Sitting Business For A Different Kind Of Hen Party

There are plenty of businesses out there that thrive upon the business of hen parties, but now there's one that is behind a very different kind, and it's all inspired by the trend of backyard farming.

Social Media Rewards 'Mobile Man' With Frequent Traveler Check-In Options

Merging geolocation check-ins with frequent traveler programs was a logical evolutionary step in the location-based social networking development. Seen as a necessary evil by hotels and airlines to operate on a competitive playing field, the frequent traveler programs that were introduced over thirty years are now adapting to today's technological advancements.

Can Social Media Movies Become Box Office Gold?

Only if you've been secluded on a deserted island for the last ten years, would you be clueless as to how social media has affected our daily lives. As part of our global zeitgeist whether or not you own a computer or a smartphone - the online tech sector is so hot, a series of movies are in the works that are banking on geek appeal to attract mainstream audiences.

Social Media Monopoly Will Not Let You Pass Go On Facebook Places Without Permission

As popular as Foursquare has become, it will soon be dwarfed by the amount of press surfacing with the release of Facebook's new location-based platform Places. It stands to reason - Foursquare's 2.5 million is a spit in the proverbial geolocation ocean compared to Facebook's half billion online users and 100+ million accessing Facebook on their mobile devices. However with all things Facebook, the taint of  the invasion of privacy seems to come part and parcel.

Social Media's Video Chat Evolves On Facebook With Rounds

If Chatroulette's notoriety for exposing one's self displayed the immature side of video chatting, Rounds (formerly 6Rounds.com) shows how this space has matured into a collaboration tool by grown-ups to engage in productive social activities. This week, the Rounds app for Facebook was introduced to allow the social network's over 500 millions users to participate in video chats quick and easy, with no download requirements.

Social Media May Come With Price Tag - Public Internet vs Private Internet

With all the talk about the need for Net Neutrality, both the world's largest search engine and a major telecom company seem to be speaking with forked tongue. While Google and Verizon say they support an Open Internet, they hedge that position by also favoring a system that charges for premium services. If they are successful, it's very possible we may be paying for our social media in the forseeable future.

Foursquare Grows Up By Offering Cash-Outs On Check-ins

Even though the geolocation craze is only one-year old, it's about time it grew up and replaced its baby teeth with those that offer a little more of a bite. The 'check-in' game was fun - it was the new shiny thing for a while. While the bragging rights were amusing - like all of life's distractions- it appears that the novelty has lost its sheen - and more is needed to sustain its viability.