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New Ideas and Trends

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iPad Throws Legacy Newspapers & Deep Throat Reporter A Life Raft

This week, the Washington Post joins the Wall Street Journal, USA Today, The Financial Times, The Guardian and The New York Times as the latest newspaper app to be made available on Apple's iPad. Over the course of the last two years, legacy newspapers have been shuttering their doors due to failing ad sales and reduced readership. With the innovation of the iPad, the cream of the crop are successfully migrating to a paperless world.

Social Media's McRib Gets Raked Over The Coals

In the early days of Twitter, a major brand like McDonald's didn't have to spend a dime on the microblogging site to sell a few extra Big Macs. With their following of over 60,000+ folks, a few well-placed tweets with a link to a discount or coupon usually did the trick. Now, with this year's roll-out of Twitter's Promoted Trends, McD's has been said to spend as much as $80,000 with a less than desired return on its investment.

Social Media Goes Monster To Help White House Find Jobs

With the mid-term elections behind the administration, unemployment continues to be the paramount issue for most Americans - and the reason so many are frustrated with the the current policies in place to turn it around. Party affiliations take a back seat when it comes to issues that hit one's pocketbook.

Social Media Leaps The "Great Firewall" Of China With Kindle In Black Market

Amazon is once again in the news with its recent acquisition of Diaper.com for a cool $540 million. But the real story, somewhat overlooked in the States is the emergence of a black market (aka China's gray market) that's smuggling Kindle 3G's into the country for a specific purpose. Apparently, it's been discovered that Kindle is the only handheld device to date that can leap the "Great Firewall" of state Web censorship.

Social Media's Bully Gets Taste Of His Own Medicine

Mark Zuckerberg's 'bad boy' image rendered from a movie, an unauthorized biography and a graphic novel was known early on to call his Facebook followers "dumb f*cks." Of recent date, he has censored Proposition 19 (for the legalization of marijuana in California) from advertising on his network, in addition to filing a lawsuit against a Web site called 'Teachbook' for daring to use the word "book" in its title.

Social Media Data Wars Will Determine Semantic Web Leader

Social Media or Web 2.0 can be considered the battleground for Web 3.0's Semantic Web. The shift has been happening subtly but is picking up speed as Internet companies and nations vie for control of data. With 600 million users now on Facebook, Google's 1.3 billion visitors per week and China's 1.35 billion citizens, these three entities have the greatest opportunity to dominate the Web of the Future.

Social Media Inception Advertising Could Be Coming To A Social Network Near You

For anyone who has seen Christopher Nolan's mind-bending movie "Inception," the science of planting images and ideas into a subject's brain is not pure fiction. A research team at Northwestern University are actually working on a study designed to make people remember things that never happened. As a result, there is speculation that implanted memories into one's existing photos could alter one's reality of the past and subsequent brand loyalty.

Social Media Elections On Foursquare Just As Corrupt As Real World

Having just completed another exhausting political election season, it seems at this point in time we're pretty much jaded by corruption and the number of scandals that seem to surround many of our political figures on the state and federal levels. However, who would have suspected that corrupt mayors also existed on the nation's favorite location-based social network - Foursquare?

Social Media Netizens In Europe Migrate From Home-Grown Networks To Facebook

For those that doubt the ubiquity of Facebook, one has only to look at the trend emerging in European countries, where home-grown social networks are either being sold or are losing their user base to Facebook. World domination is a slow process, but one that Facebook appears to be making headway across the pond.

Social Media App That Detects Apathy & Lazy Voters

Voter turn-out for mid-term elections normally - well - how should I put this… suck!  Where the 2008 national election turnout came in at 56.8 percent, the mid-terms in 2002 and 2006 averaged less than 38 percent. Why is this the case?