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New Ideas and Trends

Curious about the latest trends and new ideas affecting your world? Want to learn about innovative new business ideas or the most creative ads and marketing for new products?

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Is Social Media Still In Search Of The Holy Grail Of Privacy?

What can the underdog or new social network to do to compete with Facebook? Just a few short months ago there seemed to be an opening when FB went all 'Open Graph' on us. Privacy became the primary issue and un-Facebook-like networks emerged.

Social Media Coupons Is The Cautionary Tale Of "Be Careful What You Wish For"

Groupon is the number one social media discount program online today. Expected to reach $400 million in revenue this year, it sends retail offers to about 13 million registered users by email. Retailers that are accepted into the program are willing to pay the firm 50% of an item's retail price to be featured. So why are so many merchant griping about the related boost in sales?

Name Your Number: Vanity Phone Numbers for UK Cell Phones

You can get vanity license plates for your car, but that's something that's a lot less visible than a phone number that you plaster over your business cards and websites and it shows up each and every time you send out a text message. So, good news people; there's a company in the UK that can help you get a vanity phone number!

Oliver's Labels: Business Offers Lost & Found To Top Off Their Kid's Labels!

Businesses that create fun and funky labels to stick on your kid's clothes, or just about anything, aren't new. But the problem is when your children actually lose something, a label saying "this belongs to Sally" just doesn't do much to reunite the product with its owner. One business has come up with the ideal solution to make sure that it's possible for children to get back their stuff!

Social Media That Splits Hairs While Slicing & Dicing Its Followers

It's no secret that Google has had a hard time seeking the "Holy Grail" when it comes to social networking. While rumors swirl as to its strident efforts to compete with the big boys in this space, Facebook is quick to fend off its would-be competition by allegedly stealing Intel from the Big G. Testing the waters with one's of existing social networks only popular in India and Brazil, Google's Orkut is launching a new feature that's thought to be overlooked by others.

Social Media Gets Its Own Hall Of Fame?

If you're an agency like Umpf out of the UK that develops social media campaigns for your clients to generate buzz, user-generated content and customer engagement - what do you do  to promote yourselves. Well- while somewhat transparent - you lay claim to establishing a "Social Media Halls of Fame" in hopes of becoming the go-to source for identifying the best social media campaigns initiated...

Social Media Adds Engagement With Customers To Airport Metrics

Airports have only recently tested the social media waters. For the amount of time the average traveler actually spends in transit, airport operators are just beginning to realize the benefits of employing revenue generation initiatives,'destination marketing' techniques and other methods to engage passengers before they enplane and after they deplane aircraft. To that end, social media is a major boon to customer engagement.

Just Us Hens: Livestock Sitting Business For A Different Kind Of Hen Party

There are plenty of businesses out there that thrive upon the business of hen parties, but now there's one that is behind a very different kind, and it's all inspired by the trend of backyard farming.

Social Media Rewards 'Mobile Man' With Frequent Traveler Check-In Options

Merging geolocation check-ins with frequent traveler programs was a logical evolutionary step in the location-based social networking development. Seen as a necessary evil by hotels and airlines to operate on a competitive playing field, the frequent traveler programs that were introduced over thirty years are now adapting to today's technological advancements.

Can Social Media Movies Become Box Office Gold?

Only if you've been secluded on a deserted island for the last ten years, would you be clueless as to how social media has affected our daily lives. As part of our global zeitgeist whether or not you own a computer or a smartphone - the online tech sector is so hot, a series of movies are in the works that are banking on geek appeal to attract mainstream audiences.