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New Ideas and Trends

Curious about the latest trends and new ideas affecting your world? Want to learn about innovative new business ideas or the most creative ads and marketing for new products?

Please visit us here to gain insights into the most interesting and cutting edge new ideas and trends in marketing, advertising, social media, technology, culture and the world around us.

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YouTube Raises Hope & Not So Savvy Parents

It's a fact - our Millennial children are having little Millennials of their own. And perhaps not having paid a lot attention to their own role models - they're struggling with the new job responsibilities. Marketers and TV execs are using YouTube and humor to portray the angst and struggle of the latest generation to adjust to their new roles as first-time parents.

Has 'Fast Company' Pulled A Fast One On Social Media Influence?

Story-tellers in today's social media milieu seem to have fallen into the trap of 'working' a story more than 'telling' the story.  Interesting angles have always been the mainstay of good journalism, but when a story's end play is whether or not it can 'go viral,' that's when we start to lose focus of what's really important. Critics believe that's the case with a debate brewing over whether or not Fast Company is playing fast and loose with 'influencers.'

Gowalla & NJ Nets Score Major Upset Against Foursquare & NY Knicks?

How can a town dominated by Foursquare and the the New York Knicks get a major upset by Gowalla and the New Jersey Nets on real-estate that faces the home of the Knicks - Madison Square Garden?

A Social Media Crowd-Sourced Film Documents 'Life In A Day' As Time Capsule

July 24th could be one day in your life like no other. If you were to capture something compelling about yourself on film, movie producer Ridley Scott and director Kevin MacDonald might edit you right into their experimental documentary titled, 'Life In A Day.' 

Flattr, Social Media That Comes With A Pricetag

If imitation is the sincerest form of flattery, how come a new startup that goes by the name "Flattr" seems to have a business model like no other. While it's somewhat reminiscent of Digg's and Facebook's 'digg' and 'like' icons - this ecosystem is all about making real money every time someone clicks on a 'Flattr' button.

Have iPad, Will Travel, Airlines & Apps Take To The Friendly Skies

In a post titled, "Which Airline Will Be The First To Offer Passengers Inflight iPads," I polled my readers two months ago as to which airline they thought would be the first to embrace the iPad as part of their inflight entertainment system. Just this month, the Australian budget airline Jetstar Airways was named the first.

Whrrl Adds Game Of Chance Spin To Social Media Loyalty Program

Traditional loyalty programs based on discounts earned as a result of transactions are being re-examined. The value proposition is generally very costly for the brand and doesn't necessarily lead to a deeper relationship with the customer. At least that is the belief of Whrrl, the latest location-based social network and what is behind their goal to rework a dated business model.

Fueled By Social Media,'Groupawn Man' Lives Off The Kindness Of Strangers

There is a man who's traveling across this great land of ours, supplied with a fistful of coupons but nary a penny to his name. His task is to travel to 15 US cites over the course of one year leveraging social media as his sole means of support and sustenance. Is 'Groupawn Man' today's real-life action hero - and will you help him reach his ultimate goal of a $100K Grand Prize?

@Earlybird On Twitter Is First To Get Social Media Advertising Worm

It's been said the early bird gets the worm - so hats off to Marshall Kirkpatrick of ReadWriteWeb for being the first to tip us off to yet another advertising revenue source for Twitter.  Coming to a Twitterstream near you, get ready to fish where the fishes are - as a new account called 'Early Bird' or @earlybird is going to open for business shortly (excuse my mixed metaphor)!

DailyBooth's Social Network, Ashton & Demi Think You Oughta Be In Pictures

Remember those 25 cent photo-booths at seaside boardwalks where you use to take 'passport-like' pictures of yourself when you were a kid? Think about taking a photo of yourself every day, adding a caption, posting it online - and you will begin to understand the concept behind the new social network, DailyBooth.com.