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New Ideas and Trends

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Social Media's 'Magnetic Marketing' Engages Customers At Time Of Purchase

The traditional tenets of brand advertising relied initially on "push marketing," where TV, billboards and newspapers were the major distribution channels. With the entré of social media and "pull marketing," the control of brand messaging shifted to the consumer. Today, "magnetic marketing" allows both the brand and customer to engage at the exact same time - at the time of purchase.

A Funny Thing Happened On The Way To The Gulf Oil Spill- YouTube Tonight!

Our 'Social Media' President has engaged with various social networks to get himself elected, communicate to the public and present himself in an open and transparent way. Tonight on YouTube, he continues on that track - and the lyrics from "Something Funny Happened On The Way To Forum,"  somehow seem to play well into the proceedings and what might unfold this evening.

Twitter Places,Location-Based Social Network Integrates Foursquare,Gowalla & TomTom

Back at Chirp, Twitter set its coordinates to up the ante on becoming a major player in the location-based social network space. By acquiring Mixer Lab's GeoAPI just before the developer conference, the microblogging platform was prime to start launching local-based services. Twitter Places is one of the first.

Twitter Jockey To Compete In MTV Social Media Idol Contest

Are you up for the challenge to compete against other top social media gurus for the coveted title of MTV "Twitter Jockey?" Do you even know what that job title means?

While Zynga's FrontierVille Urges Men "To Go West" It Also Appeals To Gays & Ladies

Never content to let grass grow beneath its Farmville feet, Zynga keeps broadening the playing field, gaining more and more of an edge over competitors such as Playfish and Playdom.

Guggenheim Uses YouTube's Social Media Channel As Casting Call For Video Artists

Who would have thought that one's talent at producing YouTube videos could be considered art that's worthy enough of going on exhibition at the Guggenheim? Starting today, anyone with access to a Web cam, video camera or iPhone can submit YouTube video presentations into a video-art exhibition contest conducted by the Guggenheim foundation of museums in partnership with YouTube.

Onion 'Future News' Replacing Social Media News For A Fee - No Joke!

The slogan for a new news format is: "A lot of networks report the news as it happens, but only one has the power to report the news before it happens." The tag line is: "To stay ahead in today's world, you have to know what's going to happen in tomorrow's." Catchy catch-phrases - but is it enough to warrant a price tag?

Augmented Reality Sunglasses Can Insert Social Networking Into Your Sights

We're slowly becoming familiar with augmented reality as viewed through our smartphone cameras and apps like Layar. What if those same effects were available by just slipping on a pair of sunglasses? The folks at HUD (Heads Up Display) are touting that game-changing, technology as we speak.

Will 'Promoted Trends' Corrupt Real-Time Social Media News?

Back in May, Twitter finally joined the ranks of the the social media capitalists and rolled out Promoted Tweets to capitalize on all the ad dollars that were going to 3rd party apps versus Twitter's coffers. This month, they're considering selling their infamous trending topics as ad space.

Social Media Journalism By Wikileaks' Whistleblower Unfolds In Real-Time

Worthy of a George Clooney spy movie (Confessions of a Dangerous Mind, comes to mind), the intrigue of this story is riveting. Unraveling across continents, high levels of government, potential treason and investigative journalism are all intertwined and unfolding in real-time through social media channels that might eventually expose cover-ups in the war zones of Afghanistan and Iraq.