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New Ideas and Trends

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5 Ways To Improve Your Brand

Branding is critical to the success of any business. It's more than just a logo; your brand is an intangible asset. It's the emotion created in the mind of a person when they hear your name. If you aren't reaching your target audience, now is the time to re-evaluate your branding strateg - or lack of.

Will Social Media & Google Search Merge Into Semantic Web?

While this week's big news is Facebook's new messaging system and how how it will become Google's Gmail killer, I think the bigger story is how other Internet enterprises are taking Google's core business of Internet search to another level. If the next iteration of the Web is Semantic Technology, why isn't the Big G focusing on the future and what it does best. Today's skirmishes in Web 2.0 are small stuff compared to the bigger battle of Web 3.0 domination.

Pacific Coast: Business Brings Hotel Room Comfort Home

It's pretty much inevitable that when you stay at a luxury hotel, you'll have the best sleep of your life. While, maybe not while you're in Vegas, since that city never sleeps..but that's why there's a business that allows you to bring the comfort of a Vegas hotel room home so you don't miss out on the experience!

Social Media Takes Anti-Social Networking PATH With Napster Founder

Social Media's  'Wisdom of Crowds' originated based on the premise that consensus on any topic would surface if there was a large enough pool of voters. It was the medium's democratic core that attracted people in large numbers to networks such as Twitter and Facebook. At this juncture, is there any possibility that the pendulum could swing back to a more intimate interaction with our follow man? One of Napster's previous co-founders seems to think so.

Social Media Video Chat Advances With Web Site Widgets & Enhanced Security

Chatroulette, while adding to the growing interest in video chat technology has been unable to divest itself from some of human nature's baser instincts. However, it has inspired others to build out the video conferencing platform to develop business models that are now appealing to a much broader audience for business, special interests and branding purposes.

Social Media Holiday Gifting Goes Virtual With Facebook Gift Cards

With the online gift card industry reaching all time highs, according to a report released by Javelin Strategy & Research, gift card sales will rise from $1.6 billion in 2009 to $5.8 billion in 2014. With that kind of growth is it any wonder that Mark Zuckerberg wants a piece of that action for his social network Facebook?

Social Media Outraged By Amazon's Objectionable Titles

How does a book with the heinous title, "The Pedophile's Guide to Love and Pleasure" make Amazon's Top 100 list for Kindle? How does Amazon accept pre-orders for the hardcover version of "I Am the Market: How to Smuggle Cocaine by the Ton, in Five Easy Lessons," or sell "RapeLay," a video game in which the protagonist stalks and rapes women?

WeGoLook: Business Offers Inspection Services For EBay Purchases

All EBay shoppers have been scorned at one time or another when they make a purchase from a seller that misrepresents a product. It's hard when you don't leave near someone and simply have to take their word on the quality of a purchase. Well, there's now a business that ensures you don't have to!

iPad Throws Legacy Newspapers & Deep Throat Reporter A Life Raft

This week, the Washington Post joins the Wall Street Journal, USA Today, The Financial Times, The Guardian and The New York Times as the latest newspaper app to be made available on Apple's iPad. Over the course of the last two years, legacy newspapers have been shuttering their doors due to failing ad sales and reduced readership. With the innovation of the iPad, the cream of the crop are successfully migrating to a paperless world.

Social Media's McRib Gets Raked Over The Coals

In the early days of Twitter, a major brand like McDonald's didn't have to spend a dime on the microblogging site to sell a few extra Big Macs. With their following of over 60,000+ folks, a few well-placed tweets with a link to a discount or coupon usually did the trick. Now, with this year's roll-out of Twitter's Promoted Trends, McD's has been said to spend as much as $80,000 with a less than desired return on its investment.