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New Ideas and Trends

Curious about the latest trends and new ideas affecting your world? Want to learn about innovative new business ideas or the most creative ads and marketing for new products?

Please visit us here to gain insights into the most interesting and cutting edge new ideas and trends in marketing, advertising, social media, technology, culture and the world around us.

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Casttoo: Business That Solves The Grunginess Of Casts

Broken bones happen, and when they do people of all ages are forced to tote around casts until the injury heals. At first, casts can be fun. People sign them, you get sympathy, and they're great defense mechanisms that are always there when you need them. But after a while they get grungy, and one company is ready to ensure that's a solvable problem.


Shorter Names & Vanity Twitter Profile Names Up For Grabs?

Did you join Twitter thinking that a clever profile name was the way to distinguish yourself? Or perhaps you felt more people would find you if you simply registered with your given name and surname? In both of these instances, you may be like me with a Twitter name that is 10 characters or longer.

Find Out Just How Well You Know Your Friends With Friend-o-meter

How many of your "friends" on social networks do you actually know?  With this handy online application, you can find out, and see how you rank against other people who take the challenge.

Trivial Pursuit Aims To Pit Men Against Women In The Ultimate Showdown

Trivial Pursuit is out to settle the question of which gender is smarter by creating a worldwide game of trivia, with the teams as dictated by Mars and Venus

Recycle Your Phones For Haiti Thanks To ReCellular

On January 14, 2010, shortly after the terrible earthquake in Haiti, ReCellular announced their disaster relief program and partnership with the American Red Cross. Not only will this innovative program fund help to thousands of people in Haiti, it will also keep old cell phones out of the landfill. It's an easy, eco-friendly and inexpensive way for anyone to help.

Does Someone Out There Have The Same Face As You?

Coke Zero set out to answer that question by putting together this interesting social experiment.  Would they be able to find a match for yours truly?

FilmGator: Social Media and Film Reviews Combined

FilmGator has been developed, and is now running in public open beta, to bring social media into the fun of movie watching.

Why She Lost: Obama's Social Media Playbook Ignored By Martha Coakley

Chris Hughes, sometimes referred to as the "Kingmaker" was largely responsible for Obama's victory over McCain in the last presidential election. Hughes, the wunderkind of social networking developed a social media campaign, the likes of which had never been seen before in modern politics. The digerati were the early adopters, followed by the goose-stepping queue of the Twitterati and the Facebookers. With such success why wouldn't Ted Kennedy's would-be successor have not followed suit?

Ruby Slippers: Contemporary And Safe Home Modification Biz For Seniors

The senior care industry is a growing rapidly to accommodate the aging baby boomers, and there are all sorts of businesses trying to break into the niche. With all of the competition, it's important that new businesses find a concept that allows them to stand out from the crowd, and Ruby Slippers is one that's done just that.

Will NY Times Charge For Content & Bundle Delivery With New Apple iPad?

Speculation is circulating from reputable sources such as Mashable  that the New York Times is contemplating charging for content. While legacy newspapers have struggled to develop new business models to address dwindling subscriptions and ad revenue, it's apparent that a metered system is on the table for consideration.