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New Ideas and Trends

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OMO Detergent Is A Cross Between Internet Of Things & Foursquare Gone Wild

Unilever is experimenting with a promotion for their Omo Detergent product in Brazil. The brand is adding a GPS device as an additional ingredient to its two-pound detergent box which will trigger its promotion agency Bullet to track shoppers down from the supermarket to their front door.

Social Media Gaming Ushers In Age Of Micropayments, Facebook Credits & Google.Me

As Zynga continues to dominant the online social media gaming space, other players like Google.me and Disney are looking to get a piece of the action. Facebook Credits is the dominant monetization avenue for the social network that's proven users are willing to pay for virtual items one small purchase at a time.

Social Media Might Be Introducing 140 Characters To 140 Other Planets?

Five years ago when 140 characters shook this planet with the introduction a new social interaction platform that allowed man to communicate with folks the world over - little did we know there were 140 similar worlds in the Milky Way that might also be tweeting inter-galactically.

Social Media To Allow Ask.com Users To Ask More Soul-Searching Questions

Asking a search engine a question doesn't always surface exactly what a online searcher is looking for. Just ask Ask.com. They have been trying to answer that question for almost 15 years. Overshadowed by today's search giant Google, even the mightiest in land has not been able to devise an algorithm that actually answers a question with the most accurate search results.

Quirky Community Develops The Ultimate Dog Leash: Kōsoku

Quirky, the first successful online 'social product development' company has just released its 60th product in six months.  The product, which Quirky named the Kōsoku, "a dog leash so fly it gets a fancy schmancy Japanese name," is pretty cool, and it does seem to fit its billing of 'A new leash on life.'

Social Media Goes GTL With Jersey Shore Facebook Game & iPhone App

Love them or hate them, MTV is utilizing social media to promote the second season of its reality hit TV show, Jersey Shore. This week, the network is hyping the much anticipated return of the guidos and guidettes with a Facebook game and an iPhone app.

Social Media Won't Help Chase Feelings Of Loneliness

Studies conducted by University of Arizona (UA) suggest that it doesn't matter how many 'friends' you have on Facebook or Twitter... If you are lonely, they aren't going to make you feel less so.

 

Social Media Reveal For 2011 Ford Explorer Does Not Connect The Dots

At 7:40AM EDT on July 26, the Ford Motor company introduced a major departure in unveiling a new car with the launch of the 2011 Ford Explorer on Facebook. Departing from the "Mad Men" Days of traditional advertising and revealing a new car on the floor of an Auto Show, Ford chose Social Media to motivate buyers.

Does Social Media's First President Need To Go Back To The Well In 2010?

The presidents who have navigated and adapted to new technologies during their campaigns and while in office have helped distinguish these successful U.S. leaders. From FDR to JFK to Obama, each embraced new mediums that gave them a greater opportunity to communicate with their voting constituencies in more meaningful ways.

Social Media Asked To Do The Queen Of England's Bidding

While many a world leader has embraced social media over the course of the last few years, the Windsors at Buckingham Palace seemed to be the last hold-outs. With Russia's president Dmitry Medvedev and even dictators like Hugo Chavez having joined the social networking rank and file, Queen Elizabeth and her clan appeared to still be living in the 20th Century devoid of a tweet or an avatar. Apparently someone tipped off the monarchy ...