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New Ideas and Trends

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Tron Legacy Uses Viral Marketing to Build Fan Awareness

Marketing a sequel to a cult classic can be quite a challenge.  How do you take a 28-year-old movie loved by geeks and attempt to plant it's sequel into global consciousness?  You go viral.

The Chatroulette Genie & 'F9' Are Out Of The Bottle!

If you're like me, Chatroulette could just as well be the name of a French restaurant versus the moniker of a brand new 'interactive video conferencing' ecosystem. However during this morning's normal routine of reviewing my emails and news feeds, I found more than 3 mentions of the "C" word before I had my second sip of coffee.

Citibank's 'Don't Bank Don't Tell' Policy Exposed By Fabulis Social Network

In the year 2010, is it possible for a financial institution to close a business account of an organization due to race, creed or sexual preference? Since Citibank has taken this unprecedented step with a gay social network due to what they deemed as  "objectionable content" posted on the new startup fabulis' blog - wouldn't logic indicate they could do the same thing to a church group or a black civics organization?

Bread And Butter: A Skincare Subscription for Shopaphobic Men

There are exceptions to the rule of course, but we all know men who just don't want to step foot in a store no matter what the reason. Online shopping has transformed the way people shop, and many men (and women) have been relieved to avoid the lines and crowds at malls and big box stores. But even online shopping requires regular orders to be placed for essential items, which is why a new business has decided to accommodate shopaphobic men.


YO YO Sears Department Store Rap Is Asking For A Little Social Media Respect!

JRock has a beef and he wants it to go viral. His rant against Sears customer service comes in the form of an original rap song. Done as a somewhat homage to Dave Carroll's now infamous "United Breaks Guitars" (which at last tally has totaled over 7.8 million views on YouTube), JRock would like his video to reach the masses via social media channels as well. So much so, he wrote me today to ask for my help. 

Super Mario Brothers Fashion: Mario & Luigi Slippers

With the recent new release of Super Mario Brothers for the Wii, old video game characters are making a comeback in a big way. Sure, they've been featured over the years in more modern video games, but this one brings people back to why the loved Mario, Luigi, Yoshi and the rest of the gang in the first place. So, it's no surprise that Mario themed accessories are popping up all over either.

Should Google Fight For Internet Freedom Or Privacy Of The Individual?

Privacy as we know it is being re-defined on the Internet and in the courts as we speak. How we view privacy today versus ten years ago has changed greatly due to the Web 2.0 environment of user-generated content. How we will view it ten years from now will be different yet still.

Twittahoo - Progeny Of Twitter & Yahoo Follows Microhoo Deal

For a long time Yahoo's relevance has been waning on the Internet and in the search field. So much so, that it's considered a bit of a dionsaur by the digerati. To counter this image, Yahoo is stepping up its online presence in the social media space - first with Microsoft, followed by Facebook and now with Twitter. Are they too late to the the social networking party or will the Twittahoo alliance resurrect this Rumpelstiltskin?

Google Buzz Class-Action Lawsuit Could Cause Cloudburst?

The irony that Google threatened to move out of China due to privacy infringment issues underscores a class-action suit filed by a 24-year old Harvard law student and a cadre of Gmail users who feel their privacy was violated with the recent launch of Google Buzz, the search engine's answer to social networking. Even though Google responded quickly to remedy the situation, some feel it was too little to late from a company that consistently makes up its own rules.

P8tch: Velcro Barcodes Scan To Smartphones & Direct To Blogs & Sites!

Barcodes have been appearing in various fashion items recently, but these unique innovations from a company called P8tch aren't attempting to begin a new fashion craze; it's a new way to keep in touch and promote online media.