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New Ideas and Trends

Curious about the latest trends and new ideas affecting your world? Want to learn about innovative new business ideas or the most creative ads and marketing for new products?

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The Recruitment Genome Project: So Long Resumes, Hello DNA!

What would you think if you were hired for a job, not because of your skills, your sunny personality, or even (let's just say it) your appearance; because, instead, the company was focusing upon your genes to determine if you're a good match or not? That's exactly what innovative company Arbita is proposing by taking a closer look at how the Human Genome Project could play a role in job recruitment.


Is Leapfish, Search's Missing Link?

Many have tried, but it's been over a decade and none have succeeded in out-Googlin' Google. Yet here we go again, with yet another search engine entering stage right trying to capture our "attention-deficit" attention. Repackaging online search as something new infers the Web has evolved. And while real-time and social search have certainly changed the alchemy of search, what does Leapfish know that has eluded Google et al?

How "Mickey Mouse" Is Re-Branding?

While branding oneself takes time and effort to spin out a new product, re-branding can take several washes to redefine that same brand. Take for example the work United Airlines had to accomplish after breaking someone's guitar. Let alone the number of Twitter apologies issued forth by Chris Brown and Kanye West. But when others do it in reverse and run their good-guy image through a darkside wash cycle, the task might be a little easier. Such is the case with the re-engineering of one Mickey Mouse.

Mrs. Brady Turns Entrepreneur With The Flo Club, Teaching Seniors About Technology

Computer and internet use is no longer just for the younger generations; but for those who try to get online later in life, there are greater challenges since they haven't had the lifelong exposure that many that are part of the younger demographic have. An unlikely entrepreneur has stepped forward to provide a service that helps seniors overcome their challenges when using technology, and you know her best as Mrs. Brady.


Even The Taliban Are Social Networking

Did the "voice of jihad" just get a little louder? Afghan tribalism has origins that date back 1400 years to the early Muslim and Islamic civilizations. With a lifestyle based on jihad and an economy that thrives on opium trade, who would have thought that these warring factions in Afghanistan and Pakistan would ever embrace social media as a means to communicate.

New Wisk-It App Helps Clean Up Your “Dirty Laundry” On Facebook

Wisk laundry detergent just launched a new facebook app called WISK-IT that extends their powerful cleaning heritiage into the world of social media. Designed to make it easy to find and remove all those photos on facebook that might be embarrasing, and a general "stain" on your reputation, this is one of those apps that isn't just functional but a great marketing idea. Conceived and developed by TracyLocke, an integrated marketing agency, the WISK-IT app reminds you that "Everyone's got a photo that needs to be washed away."

"Party Of No" Amplify Their Message With New Social Media Tool

The health care reform debate this current legislative season has been more about who could shout the loudest versus who really had something to say. Earning their label as the "Party of No" the GOP's push back on health care has been perceived as protest-for-protest sake.

Disney Stores Revamp Concept To Include Amusement Park Style Shopping

Not all great concepts come in the form of new business ideas; some come from successful companies who decide to take their idea one step further to capture a new audience or improve the scope of their appeal. The latest business to announce that changes are in the works is the Disney Store brand, and Disney fans can expect something fantastic!

Fictionaut Utilizes Social Media For New Self-Publishing Platform

For wordsmiths the world over, a rejection notice is the common denominator shared by the entire literary community whether you are the next Hemingway or a weekend poet. However unwelcoming, those "we regret to inform you" letters have become a right of passage for writers. On the flip side, all an author really wants to see is his or her words in print. To that end Fictionaut, an online social network for fiction writers addresses that need.

Discreet Dining Hits New York With Secret Sushi Restaurant Uo

You would think that a hidden restaurant would appeal to the celebrities, especially in New York City that finds itself plagued with paparazzi outside of celebrity hotspots where the rich and famous continue to go anyways. But while they might not appeal to the obvious crowd, discreet dining allows the average person to feel like a star!