New Ideas and Trends

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Social Media Adds Facebook's Open Graph To The Shopping Cart

As noted in my previous post, "Social Media News Feed Becomes Facebook's New eCommerce Marketplace," brands have learned while having a Facebook fan page is a necessary evil in today's world of eCommerce, very few customers ever revisit a fan page after originally LIKING it. What's needed to motivate consumers is a much more robust experience that allows Facebook to gather information about its users, both on the social network itself and from other Web sites tied to its Open Graph.

Jelloware: Drinking Cups That Are Edible And Environmentally Friendly

Dixie is a company best known for their cups proving that sometimes there's one product in a line that becomes the central focus. Another business just may be following in their footsteps in that way, but the fact that cups are the face of the business is about the only shared similarities between this new one and Dixie.

Social Media News Feed Becomes Facebook's New eCommerce Marketplace

As LIKE buttons populate the Web, Facebook is enmeshing itself into the fabric of the Internet to become its defacto eCommerce marketplace. Stand-alone Web sites are no longer enough to attract new or repeat visitors. The old school business model of eBay has become passé and are being replaced by start-ups like Yardsellr that are using the conduit of Facebook's News Feeds to cement deals.

Social Media Surfaces Travel Recommendations From Friends & Followers

Soliciting travel advice before or during a trip is a common practice amongst business and leisure travelers alike. The recommendation from a friend whose opinion one trusts holds much more weight than soliciting advice from strangers. Today, with the assistance of social networks, two new services have developed services that just made that process a whole lot easier.

Social Media's Person Of The Year Networks In '404 Not Found' Territory

Chinese netizens poke fun at the spectacle of Mark Zuckerberg being greeted in a country that bans his Web site. The government's welcoming banner auspiciously reads: Warm welcome to China - the founder of the website '404 Not found.' For a man lauded recently by Time Magazine and whose life is portrayed in an award-winning movie, what motivated the CEO of Facebook to visit the land of the dragon?

It's Been Leaked Social Media Acronyms Are Being Re-Defined

Our world was full of acronyms even before social media came onto the scene. In business, someone could be SOL because he was in deep water with his boss. Or a member of the military might be AWOL for taking too much time off for R&R and didn't CYA. But today, acronyms of all sorts have popped into our lexicon as the result of smartphones and Twitter -  where it became even more important to find quicker ways to communicate with a limited number of characters for a tweet or text message.

Seafood Buffet Has A Hello Kitty Theme!

Themed restaurants offer diners more than just food, they offer a whole experience. In some cases, people will visit certain restaurants not for the food but for the environment. One fun and funky theme has just arisen in a seafood buffet that`s international.

Social Media Search Targets Quality Followers Similar To Quality Links

"Garbage in, Garbage Out" is an old saw used in the last century that implied inputting faulty data would only produce a output of flawed results. Google countered this paradigm in the early days when developing one its signals for its search algorithm - namely link building - and those that chose to game the system by amassing large number of links to achieve higher search rankings.

A Social Media Retelling Of The First Christmas

What if Mary and Joseph gave birth to their baby Jesus in the Digital Age? How would they have used the social media tools available to a world where one out of every 13 people have a Facebook account, and one tweet or YouTube video can catch the attention of thousands or millions if it goes viral. The Portuguese digital marketing company, Excentric not only explores that possibility but has produced a video titled, "The Digital Story of the Nativity" to explain to the world how they see that story playing out in the year 2010.

Social Media Critic Joins Exodus From Google To Facebook

Five months ago, a Google researcher by the name of Paul Adams exposed some chinks in Facebook's social networking armor. This week, he is leaving the search giant to join the network he critiqued. He is one of a growing number of Google's rank and file that have formed an exodus from the social media dessert of Google to the greener pastures of Facebook.