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New Ideas and Trends

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While Facebook Conquers The Web, Foursquare Targets TV

While Facebook seeks to own the Web and the advertising that is attached - with the launch of its most recent Open Graph, Foursquare is pursuing partnership deals with a more traditional medium. The hottest location-based social network having only reached its one million 'user' milestone has already locked up TV ad and publicity deals with HBO, Bravo, the History Channel and VH1.

Brew Thru: Drive Thru Beer Franchise, Smart For Business, Bad For Drivers

Americans have forever wished for liquor store drive thrus, but the closest you get are the drive thru daiquiri bars of New Orleans. Since beer is a drinker's best friend, a new franchisor has decided it's a great idea to introduce a similar convenience.


Obama Nightclub: Presidential Hotspot Internationally

Obama might not be the most popular in the United States or online with some individuals right now who are supporting an inappropriate Facebook campaign, but he's well-loved overseas. So much so that there are businesses being created in his honor.

Social Media Experts Buddha & Jesus Are All About The Tweets!

Since  Prince Siddartha (aka as Buddha) and Jesus were born respectively 2572 and and 2006 years before Twitter, they never had a chance to tweet. But since both of these historic figures were known to speak in parables and short pithy slogans, if they were around today, I'm sure they would have been naturals in the Twittersphere. As often as these two spiritual leaders were compared to each other (two brothers from different mothers), I think many of their tweets would have hailed from the same hymn book.

Fly The Friendly Social Media Skies With iPhone 4Gs, Promoted Tweets & CS Issues

We've all heard the social media success stories of JetBlue and Southwest Airlines - so much so, that they sometimes overshadow the other airlines that are also doing exceptional jobs in taking care of the customers throughout the Twittersphere. Here are four airlines that know how much weight a tweet carries, and some are now even paying for them.

Who's Not Evil Now? Facebook's Social Connections vs Google's Hyperlinks

The gauntlet was officially laid down when Mark Zuckerberg announced at his F8 Developers Conference that "going forward social connections are going to be equally as important as hyperlinks were for the Web previously." While Google's brain-trust has been ingenious in perfecting their algorithms over the years, where Facebook may have a leg up in the weeks and months ahead is "stickiness." To fracture an old axiom, "you can lead a horse to link, but you can't get always get him to click." Zuckerberg, on the other hand, thinks his 400 million horses will be prompted by his Open Graph to do both.

'Facebucks', First Social Networking Currency To Roll Off The Facebook Mint

In a previous post, titled, "Facebook's 'Open Graph' Targets Google Ad Dollars," I half-heartily hinted at the  possibility of "Facebucks" becoming a new currency to be established by the world's number one social network.  And today, I'm here to tell you that my off-the-cuff attempt at humor is becoming a reality! The Facebook Mint is ready to print their own money, and dissimilar to the Federal Treasury, I think they'll be running in the black from day one!

Axe Canada's Showerpooling Speeds Past Carpooling To Save The Planet!

Carpooling may save gas, but what about water, our planet's most fundamental resource? Take action. Take your clothes off. And Showerpool. With tips and tools to help keep our planet more and more sustainable, products the world over are looking for new ways to become environmentally friendly. Axe Body Wash, on the other hand  has taken that message literally with the release of their new video "Axe Showerpooling."

Tot-A-Lot: Funky Coordinated, But Unmatching Outfits For Twin Babies!

Every parent with twins or two children close in age has dressed their children in coordinating outfits. Be it in the identical thing, the same male and female versions of matching attire, or garments the same in style but different in color. Sure, the clothing choices look awfully cute; but a decade or two later you child will look back at the pictures and feel awful for not having their own identity. Enter Tot-A-Lot to move that melodrama.


Facebook's 'Open Graph' Targets Google Ad Dollars

If the intent of Facebook's Open Graph any different than Google's Ad Preferences? Both are open source and both want to drill down to an individual users' 'likes' so they can customize advertising to the pages you visit on the Web. The only difference - with Google you can option not to have your cookies tracked or OPT-OUT - while with Facebook, its an OPT-OUT on your INSTANT PERSONALIZATION settings and an OPT-IN process every time you hit a Facebook LIKE button (which according to Facebook insiders, will be populating on Web sites faster than bunnies on a hot summer day) .