New Ideas and Trends

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Social Media Billboards Scale Times Square Skyline

A year ago, Quick Response (QR) codes and location-based social networks as a means for social interaction were only shared in limited techie circles.  During the summer of 2010 - however, based on augmented reality and geolocation becoming the latest and hottest tools in our social media toolbox, even one of the largest cities in the world is cozying up to this new technology.

Is Social Media Still In Search Of The Holy Grail Of Privacy?

What can the underdog or new social network to do to compete with Facebook? Just a few short months ago there seemed to be an opening when FB went all 'Open Graph' on us. Privacy became the primary issue and un-Facebook-like networks emerged.

Social Media Coupons Is The Cautionary Tale Of "Be Careful What You Wish For"

Groupon is the number one social media discount program online today. Expected to reach $400 million in revenue this year, it sends retail offers to about 13 million registered users by email. Retailers that are accepted into the program are willing to pay the firm 50% of an item's retail price to be featured. So why are so many merchant griping about the related boost in sales?

Social Media That Splits Hairs While Slicing & Dicing Its Followers

It's no secret that Google has had a hard time seeking the "Holy Grail" when it comes to social networking. While rumors swirl as to its strident efforts to compete with the big boys in this space, Facebook is quick to fend off its would-be competition by allegedly stealing Intel from the Big G. Testing the waters with one's of existing social networks only popular in India and Brazil, Google's Orkut is launching a new feature that's thought to be overlooked by others.

Social Media Gets Its Own Hall Of Fame?

If you're an agency like Umpf out of the UK that develops social media campaigns for your clients to generate buzz, user-generated content and customer engagement - what do you do  to promote yourselves. Well- while somewhat transparent - you lay claim to establishing a "Social Media Halls of Fame" in hopes of becoming the go-to source for identifying the best social media campaigns initiated...

Social Media Adds Engagement With Customers To Airport Metrics

Airports have only recently tested the social media waters. For the amount of time the average traveler actually spends in transit, airport operators are just beginning to realize the benefits of employing revenue generation initiatives,'destination marketing' techniques and other methods to engage passengers before they enplane and after they deplane aircraft. To that end, social media is a major boon to customer engagement.

Social Media Rewards 'Mobile Man' With Frequent Traveler Check-In Options

Merging geolocation check-ins with frequent traveler programs was a logical evolutionary step in the location-based social networking development. Seen as a necessary evil by hotels and airlines to operate on a competitive playing field, the frequent traveler programs that were introduced over thirty years are now adapting to today's technological advancements.

Can Social Media Movies Become Box Office Gold?

Only if you've been secluded on a deserted island for the last ten years, would you be clueless as to how social media has affected our daily lives. As part of our global zeitgeist whether or not you own a computer or a smartphone - the online tech sector is so hot, a series of movies are in the works that are banking on geek appeal to attract mainstream audiences.

Social Media Monopoly Will Not Let You Pass Go On Facebook Places Without Permission

As popular as Foursquare has become, it will soon be dwarfed by the amount of press surfacing with the release of Facebook's new location-based platform Places. It stands to reason - Foursquare's 2.5 million is a spit in the proverbial geolocation ocean compared to Facebook's half billion online users and 100+ million accessing Facebook on their mobile devices. However with all things Facebook, the taint of  the invasion of privacy seems to come part and parcel.

Social Media's Video Chat Evolves On Facebook With Rounds

If Chatroulette's notoriety for exposing one's self displayed the immature side of video chatting, Rounds (formerly shows how this space has matured into a collaboration tool by grown-ups to engage in productive social activities. This week, the Rounds app for Facebook was introduced to allow the social network's over 500 millions users to participate in video chats quick and easy, with no download requirements.