New Ideas and Trends

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A Social Media Retelling Of The First Christmas

What if Mary and Joseph gave birth to their baby Jesus in the Digital Age? How would they have used the social media tools available to a world where one out of every 13 people have a Facebook account, and one tweet or YouTube video can catch the attention of thousands or millions if it goes viral. The Portuguese digital marketing company, Excentric not only explores that possibility but has produced a video titled, "The Digital Story of the Nativity" to explain to the world how they see that story playing out in the year 2010.

Social Media Critic Joins Exodus From Google To Facebook

Five months ago, a Google researcher by the name of Paul Adams exposed some chinks in Facebook's social networking armor. This week, he is leaving the search giant to join the network he critiqued. He is one of a growing number of Google's rank and file that have formed an exodus from the social media dessert of Google to the greener pastures of Facebook.

Mobile Social Media Competes With Facebook For Photo-Snappin' Check-in Crowd

With a user base of less than 1 percent of Facebook, Foursquare hasn't really seemed like much of a competitor for the monolithic social network that is currently scaling past a half billion followers. However, in just surpassing 5 million users, the location-based social network has increased its base by ten-fold in just 9 months. Why? Because mobility is now a major factor in how folks want to access their social networks.

Google's Next Social Media Wave Might Be Shared Spaces?

Google, as the current Internet leader may be deposed soon by the one consituency of the Web it's been unable bring under its allegiance. With flawed social network attempts such as Orkut and Buzz, and even it's still-to-be-released Google Me - it just doesn't seem to have the social media gene to pull it off. When Google Wave closed shop recently and engineers started an exodus for greener pastures at Facebook, it looked like the search giant had seen its better days.

Social Media Monitor Sizes Up A Brand's Competition On Twitter & Facebook

During the last decade when Google was the leader in driving traffic to Web sites, a number of analytical services became available for brand competitors. Vying for Google's search results on Page 1 (preferably above the fold), brands utilized tools to tell them if they were gaining or losing ground.

Street Dinner: A Surprise Italian Dining Adventure

This is without a doubt one of the most intriguing business concepts I've come across in a while, and I would love to see it surface in every major city around the world. This business, Street Dinner offers individuals the chance to experience an Italian dining adventure, and it's all a surprise!

iPad-Compatible Clothing For Carrying Social Media On Your Person (Just In Time For The Holidays)

As innovative as the iPad is, the one challenge that most owners are up against is how to transport their portable hand-held computers around. Sling bags, purses and backpacks are jerry-rigged solutions. When you're on the go with an urge to tweet or check your Facebook status quickly, the best access is reaching for the envied device from the inside pocket of a jacket or vest designed specifically for the purpose.

Flip.to & Magnetic Marketing: Social Media That Engages 21st Century Travelers

Flip.to, a new marketing service that turns travelers into a brand's best advocates (spreading the word about their upcoming stay or flight to their social networks), has expanded to five continents with over 50 charter members.  Differing markedly from the traditional push or pull marketing of the last century, Flip.to is based on “magnetic marketing” and is already showing extraordinary results when engaging with hotel guests and airline passengers, at time of booking.

Ancient Chinese Biotechnology Could Bear Fruit In Africa

Organic farming in Africa gets a boost from traditional Chinese biotechnology, though the key to protecting mango and cashew crops may make some a bit antsy.

MTV Music Meter Tracks Social Media To Return To Roots

Who ever remembers the launch of MTV in the early 80s may wax nostalgic in learning that the network is returning to its roots. The slogan "I want my MTV" accompanied the latest Michael Jackson and Madonna music videos and certainly aided in the meteoric rise of these artists. This week with the release of the MTV Music Meter and its interface with social media, the parent company Viacom will showcase up-and-coming  artists and bands that are most buzzed about on social networks.