New Ideas and Trends

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Facebook's Social Media Click-Throughs Are Clicked Less Today Than Yesterday

Perhaps money can't buy you love, but it's been known to buy you friends on Facebook. Webtrends's white paper analysis of Facebook ad campaigns found that the cost of advertising on the social network that attracts users to fan pages now costs $1.07. However out of 11,200 ad campaigns which totaled 4.5 billion impressions the average click-through rate dropped from 0.063 percent last year to 0.051 percent in 2010.

Social Media Privacy Might Be Under More Scrutiny By Govt Than Internet Companies

As concern mounts as to why Facebook spent $130,000 on lobbyists in the 4th quarter, and why Google dropped $5.16 million for the same purpose in 2010, many of us feel that these efforts were purely for monetary gain. With behaviorally-targeted marketing a result of Web searches, LIKE buttons and GPS functionality, not only do Internet companies and social networks want your private data, so does the government.

Social Media's Whistleblowing In The Wind To Become Decentralized

Ever since WikiLeaks came under global scrutiny, whistleblowing has taken a somewhat negative turn. Daniel Domscheit-Berg who had a falling out with its founder, Julian Assange believes its due to whistleblowers not having control over the secrets they want to spill. To remedy the situation, he and his team are building OpenLeaks, a new platform that will allow sources to choose specifically who they want to submit documents to anonymously.

Social Media Gets Last Laugh When Zuckerberg Satirized Himself On SNL

Rumors abound, whether or not Lorne Michaels will be successful in luring Mark Zuckerberg to his SNL TV show January 29, when Jesse Eisenberg is scheduled to appear as host.  With all the bad blood that has passed between Team Zuckerberg and the producers of 'The Social Network' movie, fans of both the network and the flick are wondering if the FB founder will be 'man enough' to show the world he can laugh at himself.

Alexander The Great? Not If You're Chinese!

Many Chinese these days have chosen an English name to use in business, while traveling, or just to fill out their character as a world citizen. Names like 'Alexander' don't work well phonetically, however, and can add 'pressure' to already hectic lives.

Social Media Goes Dark In Egypt Amidst Protests

Unfortunately the news coming out of Egypt is all too familiar to countries like the U.S. that have watched other totalitarian governments censor social media, particularly during country-wide protests. However, during the 2009 Iranian Election protests, citizens were still able to access their hand-held devices and connect to global social networks, such as Facebook and Twitter. This is not the case in Egypt where mobile phone texting, Blackberry messaging and the Internet were silenced by the government.

While Social Media Blinks, LinkedIn's First To Eye Public Offering

While social media has been jockeying for position, dancing the IPO dance, the world has been waiting with baited expectation as to which social network would take the lead. Speculation reached a fevered pitch in early January when rumors indicated that LinkedIn would be the first to go, before Facebook, Twitter or Groupon sucked all the oxygen out of room.

Google Still In Search Of The Social Media Holy Grail

Google has struggled long and hard to launch its own social network. From Orkut, to Buzz, to Google Me, to Google + 1, many of us in the blogosphere have followed its flawed attempts at creating something that would be a worthy competitor of Facebook. This week with the news that it acquired Fflick, the Twitter Sentiment Analyzer, we examine the search giant taking another stab at adding a social layer to its core product.

Could Social Media Currency Replace the Dollar, Euro or Yuan?

When Mark Zuckerberg first launched his Open Graph API at the last Facebook F8 Conference in 2010, it was clear that a paradigm shift was set in motion- one that would revolutionize advertising - but more importantly one that would transform monetary transactions across the Web.  But could it possibly replace the dollar, euro or yuan?

Social Media Cost-Per-LIKES Replaces Cost-Per-Clicks?

When Mark Zuckerberg first debuted his OPEN GRAPH API at Facebook F8 last April, he also took a major step forward in 'crowd-sourced' advertising. While followers were aghast at the privacy implications, less attention was paid to Facebook setting in place, the initial foundation of an advertising empire. This paradigm shift in how brands purchase online advertising could displace Google's old school model with Facebook's.