New Ideas and Trends

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Social Networking And Infections Have Core Mechanic In Common

Researchers at the City College of New York (CCNY) have found a way to identify just who is the most likely to spread a disease or generate the most-read status updates in a human network.

Social Media's Bully Allows His Reputation To Proceed Him

Just when you thought the furor over Facebook's infringement of users' privacy rights was beginning to settle down somewhat, within the last week Mark Zuckerberg's social network stirs the pot once again, both figuratively and literally.

Social Media Kettle Calling The Pot Black

In this last week, both Condé Nast and Mark Zuckerberg have censored "Just Say Now' marijuana ads for both the Reddit and Facebook social networks. The ads support the passage of California's Proposition 19, which would largely legalize the use of marijuana in the state.

Social Media Billboards Scale Times Square Skyline

A year ago, Quick Response (QR) codes and location-based social networks as a means for social interaction were only shared in limited techie circles.  During the summer of 2010 - however, based on augmented reality and geolocation becoming the latest and hottest tools in our social media toolbox, even one of the largest cities in the world is cozying up to this new technology.

Is Social Media Still In Search Of The Holy Grail Of Privacy?

What can the underdog or new social network to do to compete with Facebook? Just a few short months ago there seemed to be an opening when FB went all 'Open Graph' on us. Privacy became the primary issue and un-Facebook-like networks emerged.

Social Media Coupons Is The Cautionary Tale Of "Be Careful What You Wish For"

Groupon is the number one social media discount program online today. Expected to reach $400 million in revenue this year, it sends retail offers to about 13 million registered users by email. Retailers that are accepted into the program are willing to pay the firm 50% of an item's retail price to be featured. So why are so many merchant griping about the related boost in sales?

Social Media That Splits Hairs While Slicing & Dicing Its Followers

It's no secret that Google has had a hard time seeking the "Holy Grail" when it comes to social networking. While rumors swirl as to its strident efforts to compete with the big boys in this space, Facebook is quick to fend off its would-be competition by allegedly stealing Intel from the Big G. Testing the waters with one's of existing social networks only popular in India and Brazil, Google's Orkut is launching a new feature that's thought to be overlooked by others.

Social Media Gets Its Own Hall Of Fame?

If you're an agency like Umpf out of the UK that develops social media campaigns for your clients to generate buzz, user-generated content and customer engagement - what do you do  to promote yourselves. Well- while somewhat transparent - you lay claim to establishing a "Social Media Halls of Fame" in hopes of becoming the go-to source for identifying the best social media campaigns initiated...

Social Media Adds Engagement With Customers To Airport Metrics

Airports have only recently tested the social media waters. For the amount of time the average traveler actually spends in transit, airport operators are just beginning to realize the benefits of employing revenue generation initiatives,'destination marketing' techniques and other methods to engage passengers before they enplane and after they deplane aircraft. To that end, social media is a major boon to customer engagement.

Social Media Rewards 'Mobile Man' With Frequent Traveler Check-In Options

Merging geolocation check-ins with frequent traveler programs was a logical evolutionary step in the location-based social networking development. Seen as a necessary evil by hotels and airlines to operate on a competitive playing field, the frequent traveler programs that were introduced over thirty years are now adapting to today's technological advancements.