New Ideas and Trends

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'Old Spice Man' & Magnetic Marketing Make Users Part Of The Social Media Story

Similar to our recent involvement with the Barefoot Bandit, Social Media differing from traditional media allows users to become an integral part of the story. While a man's aftershave lotion isn't exactly breaking news, how Old Spice's ad agency is engaging its customers via social networks is.

Virgin America Introduces Virgin Social Networking

Airline Passengers are learning they don't have to stop social networking just because they left Terra Firma and are hovering at altitudes of 30K above the ground. Virgin America is the first to introduce a Bluetooth-style seat-to-seat chat system that allows passengers to connect with fellow travelers throughout the aircraft.

iPhone, iPod and iPad Get A Stylish Stylus - The iFinger!

Apple's trendy iPhone, iPod and iPad may be finger friendly but scratches and fingerprints are so uncouth. The 'Ozaki iFinger M' stylus pen aims to add functionality with a dash of flair.

Social Networkers Panic In UK, While Zuckerberg Panics In US

While Mark Zuckerberg is panicking in the US over privacy issues and a new movie portraying him as a social networking version of Ivan the Terrible, Facebook users across the pond have cause for another type of panic. This week it was announced that Facebook in the UK will allow a "panic button" application on its site to ward off cyberbullying and sexual predators.

The Kickbee Gets Your Unborn Baby Into The Social Networking Scene

In today’s busy world there are a lot of reasons why partners do not get to spend as much time together as they would like.  When you and your significant other are expecting a baby it can feel even more discouraging to be missing that time together. The Kickbee is an innovative band that is meant to be worn around the belly of the expectant mother.  Once motion has been detected the device wirelessly sends out the baby’s first Twitter messages of, “I kicked Mommy”.

Zynga's Social Media Games - Google Checkout vs PayPal

On July 10, a story broke on Techcrunch  inferring that Google was secretly investing $100-200 million in social media gaming with Zynga, the online game-maker of Farmville and Mafia Wars. While Google becoming a developer of online games is an interesting venture for the search giant, I think the bigger story is why? 

Aided By Social Media Accomplices, The Barefoot Bandit Bamboozles Authorities [UPDATE]

With accounts on Twitter, a tribute song on YouTube and racking up 50,000 fans generated by three Facebook accounts, 19 year-old Colton Harris-Moore has been on the run since escaping from his fourth juvenile detention center in the Spring of 2008.  Everybody loves a bad boy and social networks are rooting for this modern-day 'rebel without a cause' as he flees from one cat-burglary to the next.

Social Media For Hotel Guests & Airlines Passengers When Location Isn't Enough!, the comprehensive social media service for hotels and airlines distinguishes itself from other tools currently available in that it communicates with hotel guests and airline passengers at time of booking. In what's called magnetic marketing, it's the time when the brand and customer are most attracted to each other, and dispels today's popular belief that proximity is the best means for rewarding visitors.

Social Media & Flash Mobs For National Dance Day!

For one day, Americans can forgot about who's dancing around political issues and join in a bi-partisan dance-off organized through social media channels. Mark your calendars for July 31 when the first National Dance Day takes off nationwide, and learn how to 'Flash Mob Dance' whether you think you can dance or not.

YouTube Raises Hope & Not So Savvy Parents

It's a fact - our Millennial children are having little Millennials of their own. And perhaps not having paid a lot attention to their own role models - they're struggling with the new job responsibilities. Marketers and TV execs are using YouTube and humor to portray the angst and struggle of the latest generation to adjust to their new roles as first-time parents.