News For The Inventor In All Of US

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We write daily on creative new ideas. noteworthy and interesting new products and innovations, and recent discoveries and breakthroughs. Plus, we focus on news that would be interesting to inventors.

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Toyota “Spade” Minivan Displays Racy Styling, Insensitive Branding

by Steve Levenstein

Toyota has unconsciously played the race card in naming their new compact two-door minivan, a sporty variant of the Porte MPV called the “Spade”. If you think that's a tad over the line, join the club.

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Social Media Solutions For Casinos Is Better Bet Than Traditional Marketing

Social Media Solutions For Casinos Is A Better Bet Than Traditional Marketing

by Ron Callari

Casinos need to up their game when it comes to rolling the dice on social media's 4 R's - Reputation, Relationships, Recommendations & Reach. While a tad behind the curve, casinos are catching up with the hospitality industry at large with their management of social media initiatives. Today, there are platforms, tools and marketing techniques that can help create a customer experience that can distinguish a casino brand from the pack, while far exceeding traditional marketing results.

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Cocoagraph Chocolate Photography or Eat This Birthday Card Before It Melts

by Toby

One adventure in gastronomy I have not enjoyed yet is eating an old family photo. The thought of it is actually not that appealing to me. But what is appealing is the idea of receiving an edible portrait of almost anything else, especially if it's chocolate.

The First Teen Idol That's An Inventor, Not A Rock Star

by Myra Per-Lee

He's not a TV or rock star; he's an inventor, a teenage inventor, and that is why Cambio, the website that connects fans to celebrities, thinks he's hot. He's the very first Real Teen Idol chosen by Cambio in its new focus on teens that are regular kids who do spectacular things that inspire other teens to do spectacular things.

Bumpy Bus Ride? Hold Onto Your Instant Ramen!

by China.new

A “tasteful” ad campaign by a Korean food manufacturer has Chinese commuters holding onto Nong Shim instant cup ramen whether they're hungry or not.

Canned Bacon: Tasty Treat for Today, Tomorrow, and the Day After Tomorrow

by Steve Levenstein

Bacon in a can? Can do! A Japanese food company brings us cooked, thick-cut bacon in convenient, sardine-style cans. Choose from Plain or Honey-Mustard, and buy 'em by the case for your apocalypse shelter and/or zombie fortress.

What the World Would Be Like Without O-Rings

by Gadgetry Inc

O-rings. They're those small, looped elastomers that mechanics and photography hobbyists always seem to say they need when they're in the middle of some project. I was pretty much blown away by how useful these little buggers were, which led me to think about what the world would be like without o-rings--and let me just say, it wasn't pretty.

Lay's Potato Chips to Develop Snacks for the Chinese Market

by China.new

Think globally, eat locally – that's PepsiCo's plan for world potato chip domination in a nutshell. The next battleground is China, where plans are afoot to tailor the multinational corporation's flagship Lay's potato chip brand to better reflect Chinese tastes.

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No Need To Invent The Koch Brothers - They're The Real Thing!

by Ron Callari

If Charles Dickens was alive today, he might have been inclined to create a fictionalized version of the malevolent brothers the likes of Charles and David Koch (pronounced Coke). While these two modern-day rogues have deviously shown how elections can be manipulated, helped create a radical extremist group, despoiled a number of ecosystems and are hell-bent on demonizing the current leader of the free world -- the Koch brothers run one of the largest U.S.companies (bigger than Coke), but one that most folks never heard of.

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Why Moderate Drinking May Defend Against Rheumatoid Arthritis

by T Goodman

It seems counter-intuitive that drinking regular, moderate amounts of alcohol would lessen the likelihood of developing rheumatoid arthritis (RA), because the disease attacks the immune system and alcohol weakens the immune system... But first, the study...

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2012 MINI Cooper China Olympic Special Edition is No Green Bean

by China.new

The London Olympics are about to roll and so is a new, special edition MINI Cooper! The 2012 MINI Cooper China Olympic Special Edition is, as you may have guessed, exclusive to China and features a unique gold running track graphic on its roof.

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McRib Gets a Reboot as Japanese Chain Rolls Out the “Ribusando”

by Steve Levenstein

McRib fans, get your appetites to Tokyo! McDonalds' iconic boneless barbecue pork sandwich makes the leap to competing fast food chain Lotteria, gaining lettuce & mayo along the way.

China's Spring Airlines Considers Installing Vertical Seats

by China.new

Can't stand flying? Try flying standing! Chinese low-cost carrier Spring Airlines has shown interest in SkyRider - semi-standing, saddle-style “vertical seats” that will allow the budget carrier to increase capacity by up to 40 percent.

SONY's New Cassette Tapes, Redesigned for the Old Generation

by Steve Levenstein

Dust off that Walkman, Daddy-O! SONY's new series of cassette tapes sports larger text and wider labels designed to appeal to a whole old generation of music fans!

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Shark's Fin Soup to be Banished from Chinese Official Banquets

by China.new

No soup for you! Shark's Fin Soup, a traditional yet controversial Chinese delicacy, is to be phased out of official reception menus. The decision banning shark's fin announced by China's State Council is a long-awaited response to the rising tide of revulsion against conspicuous consumption of a threatened group of species.

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(Rumored) Winklevii's Social Network "Zurker" For The People & Of The People (Models too!)

Winklevii's New Social Network "Zurker" For The People & Of The People (Models too!)

by Ron Callari

Not content to sit on their laurels, nor the $65 million they pocketed from their lawsuit against Mark Zuckerberg for allegedly stealing their Facebook idea - the Winklevoss twins have launched their own network, named Zurker. Part investment opportunity, part chic-magnet, part-democratic social community, their innovative new wrinkle is to convince members they can become joint owners of their company.

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China's “Ladies Only” Parking Spaces Put Female Shoppers in the Pink

by China.new

Business owners in the Chinese municipality of Tianjin have found an attractive way to appeal to a distinct market demographic – women – hoping that preferred “pink” parking places convenient to store entrances & exits will keep their female customers satisfied... and, keep 'em coming back for more!

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Orbitz Polishes Higher Hotel Rates For Its Apple Users

by Ron Callari

There's a reoccurring foreboding in many fairytales, that says: magic comes with a price. The Evil Queen that offered Snow White the poisonous apple received her comeuppance in the end, and hopefully Orbitz will be served a does of the same, when the traveling public learns that Mac users are charged more than those using Windows. Yes, in this case, you can think of Orbitz as the Evil Queen! And the 30 percent higher rates they are offering to Apple device owners, the fruits from their poisonous tree.

DIY Chinese Lamborghini Lookalike is a Big Boy's Toyota, No Bull

by China.new

A so-called “home automaker” has turned a sow's ear into a silk purse, in this case morphing a Toyota MR2 into a Lamborghini Murcielago LP64. The resulting Faux Lambo is said to boast 99% accurate exterior bodywork and a 70% authentic interior.

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Mom's Fear Of Childbirth May Lead To Childbirth Complications

by T Goodman

Childbirth is a painful process for a mom, even with epidural pain killers that effectively reduce that pain. Fear of that pain, called tocophobia, is why some women choose not to have children at all. But for women who do become pregnant and carry their children to term, the fear of childbirth may actually cause greater difficulty to the mother in the delivery room, according to a new study from Norway.

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Father Of Obamacare's Signature Irony Not Lost On The Twittersphere

by Ron Callari

In an alternate universe somewhere, the Father of Obamacare might have actually had a shot at becoming the next president of the United States, had he just stuck to his guns. Because on Planet Earth, the candidate responsible for this accomplishment is not Obama. Obama cannot take credit for inventing the Affordable Care Act. It was ironically his opposition who laid the groundwork in Massachusetts, and then decided to take the wrong fork in the road to diminish its application for the nation.

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Can Nature's Forms And Sounds Help The Sleepless?

by T Goodman

We know that art has been inspired by nature at least as far back as the Cave Man. Technology too has had a love affair with nature for thousands of years, though we are just recently experiencing a resurgence with a new 'biomimicry' movement. But besides biomimetic art and technology, there are biomimetic exercises, such as those we find in certain yoga positions... and now, an NYU design student and insomniac, has employed the shapes and sounds of nature to help the sleepless sleep.

Back Up!! Nissan Leaf to Break Reverse Driving Speed Record

by Steve Levenstein

Terry Grant is hoping NOT to turn over a new Leaf... a Nissan Leaf, that is. The professional stunt driver will attempt to break the Guinness World Record for the “fastest time over a distance of one mile in reverse” this weekend at the 2012 Goodwood Festival of Speed.

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Pepsi EX Extra: All the Caffeine of Coffee in a Cool, Carbonated Can

by Steve Levenstein

Pepsi Japan's new workplace coffee alternative, Pepsi EX Extra, offers a hot coffee cup's worth of caffeine in a cool can of carbonated cola. As Pepsi puts it, “Enjoy the shot of cola with strong caffeine, for long working hours.”

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British Airways Uses Social Media & UK Addresses For Olympics' #HomeAdvantage

British Airways Uses Social Media & Local Addresses To Build #HomeAdvantage For Olympics

by Ron Callari

In an ingenious TV commercial that we're sure Don Draper would have approved, British Airways is utilizing the distribution channels of Facebook, YouTube and Twitter to extend their rallying cry for a "Home Advantage" at the 2012 Olympic and Paralympic Games.

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