Beer Tender Has Arrived, But You'd Better Really Like Heineken!

Posted March 3rd, 2008 by Toby

Like pub style beer? Like Heineken®? Well, that's good, because Krups® and Heineken have teamed up to make Heineken beer available to you from your own draft beer dispenser, the Beer Tender®. Just in time for St. Patrick's Day, the Beer Tender could add some jolly to your home celebration.

The Beer Tender, sold exclusively for the month of March by Williams-Sonoma, was made by Krups for the Heineken 5-liter DraughtKegs that keep beer fresh for 30 days. The Beer Tender features an internal carbonation unit that makes a Heineken taste like it's straight from the pub tap. You can even choose to get your beer with a head on it!

Beer Tender also features an adjustable temperature control which can be seen on the readout, as well as the current temperature of the beer, how much beer remains, and how long the quality of the beer remains. Williams-Sonoma sells the Beer Tender for $299. You can also pre-order the Beer-Tender from Amazon.com for the same price. The 5-liter DraughtKegs can be consumed without the Beer Tender for around $20. Check locally for their availability.

Sounds like a super gizmo, but you gotta' like Heineken.

Toby
All About Taste
InventorSpot.com

via Gizmodo and Williams-Sonoma

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Comments

It's Heineken

Submitted on March 4th, 2008 by Anonymous

The official name is Heineken, see http://www.heineken.nl/
And the beertender has been around since 2004.

There are other brands as well, like carlsberg who has the draught master.
http://www.prisjakt.nu/produkt.php?p=98873

Thanks!

Submitted on March 4th, 2008 by Toby

Wow! How did I miss that spelling error! Thank you for calling it to my attention.

Yes, I'm aware that the Beer Tender has been out for a few years; however, it only started selling in the U.S. around March 1, 2008... a few days ago. As for other home draught machines, the Beer Tender is just one of them. The point of this column is that if you're going to spend $300 for the Beer Tender, it would be make sense if you really like Heineken.

energy consumption

Submitted on March 4th, 2008 by Anonymous

Carlsberg has promoted its Draught master a while ago, but there's a big disadvantage to these contraptions. Their energy consumption is enourmous. Better use your fridge and drink bottled beer or support your local drinking hole than let bitter CO2 polution sour your cool beer.

Spoilt for choice

Submitted on March 4th, 2008 by Anonymous

Here in The Netherlands you can also get other brands of beer for the BeerTender:
http://www.coolness.nl/bweb/beertender.htm

and others for it's rival; PerfectDraft:
http://en.wikipedia.org/wiki/PerfectDraft

After some extensive testing of the local produce, I have to say that my favorite Dutch beer has to be Hertog Jan. Unfortunately it's not for sale outside Holland but if you're passing through then do yourself a favor and wet your whistle with this for a refreshing change...

Products like the BeerTender are more of a fashion accessory / idol of beer worship than a genuine alternative to a nice cold beer from a glass bottle. If you want a head on your beer just adjust the angle of your glass when you pour it in.