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Catherine Zeta-JonesTalk of innovation in fashion and beauty....

The hot Catherine Zeta-Jones reportedly washes her wonderful tresses with caviar.

Yes that's right.

While mere mortals like you and me make do with a handful of soapy foam, Catherine pampers her celebrated and well known hair with fish eggs. But the therapy does not come cheap.

Reports say she pays about $400 each time she goes in for the caviar therapy.

CaviarThe Beluga caviar is apparently flown in from Iran five days ahead of her treatments at a beauty salon in South Kensington. "Catherine discovered the caviar treatment last summer and was astounded by the difference it made to her hair," said a source. "She has an incredibly rich and vibrant natural hair colour but the creamy, almost oily nature of caviar really brings this out, making the colour even richer and making it so much more glossy. The eggs are packed with omega-3 fatty acids necessary for the formation of structural proteins. It is these proteins that repair dry and damaged hair and smooth over any split ends."

The venue for the two-hour pampering treatment is the celebrity salon, Hari's. The afternoons usually include a complimentary glass of champagne and caviar canapés to nibble on.

Miss Zeta-Jones's hair is washed with a truffle-based shampoo, and then smeared with the caviar, which is combed through and left to set.

I was wondering about the strong smell of fish eggs and discovered that sturgeon roe are liquidised prior to use, which is said to remove any odour.

Further research told me that unlike many fad treatments, caviar is actually proven to work as a conditioning therapy. The essential fatty acids it contains produce collagen and keratin, two proteins vital for the appearance of sleek hair.

But then all this is for a good cause. She does have an image to maintain. In 2005, star was voted the celebrity with the "best dressed" hair in a nationwide survey by Sunsilk and London's City University.

You may not be able to afford the treatment that rich celebrities get, but I did discover an affordable caviar option for us mere mortals at Amazon . Via: styledash