Video Cameras for the Lazy and Forgetful
Ok, so really. When was the last time you looked forward to taking out your video camera to record something? Or for that matter, looked forward to trying to get what you taped off the tape and onto a format that you could watch over and over?
Let’s face it. Video cameras are a huge pain in the you know what to use, especially for all those whip-it-out-and-shoot-before-the-moment’s-gone moments. I don’t know about you, but I can barely remember to keep my video camera charged. And I have no idea where any of the cables are so that I can plug the camera in to my tv and watch stuff.
If you're like me, you have a stack of digital video tapes sitting in your drawer just waiting to be watched and converted (I’m not sure how) to dvd for posterity. Oh… and considering my video camera cost over $1000 you would think it could be a little more user friendly.
Enter stage left the guys from Pure Digital Inc. Last year they introduced the world’s first one-use (disposable) video camera. And this year, they’re up to it again.
They’ve created a super-simple point-and-shoot video camera. It’s a radical new design that makes taking video, well… pleasant. It has just a few buttons, doesn’t require tapes, uses AA batteries and costs under $150 bucks. And transferring your videos to a computer is a breeze, along with burning DVDs or watching them on TV instantly.
You’ll soon find this camera popping up everywhere because it has been licensed to several big-name camera makers, who plan their own versions.
The Point & Shoot Video Camcorder by Pure Digital Technologies; $129.99 – holds 30 minutes of footage, continuous or in segments. It’s software for viewing or sharing videos is embedded in the camera, along with it’s nifty USB connector. That means NO annoying cables or CD installation.
And get this. Thanks to their previous distribution network of the disposabe digital video camera, you can take this new camcorder to stores like Rite Aid or CVS, where they’ll copy the footage off the camcorder and make a DVD, complete with menus, for about $10 bucks.
You can also take the camcorder to stores like Rite Aid or CVS, where for about $10 they'll copy the footage off of the camcorder and make a DVD, complete with menus, that's playable on most DVD players and computers.
IN CASE YOU MISSED IT LAST YEAR…or haven’t been to a CVS lately, here’s a look at the world’s first one-time-use (disposable) video camera – by the same guys who brought you the new super-simple camcorder I’ve been discussing.
You knew it was coming, perhaps you’ve already even seen it. But in case you haven’t, here’s your look at the world’s first one-time-use digital video camcorder. Now “the battery was dead” is no longer an excuse not to capture the video moment on your next vacation, birthday party or summer get together.
Here’s how their website describes it.
“The world's first one-time-use digital video camcorder. The camcorder is the perfectly portable choice for capturing everyday memories, vacation getaways, sporting events, or any time that family and friends get together. Using just three simple buttons, you can capture up to 20 minutes of digital quality video and sound. Return the camcorder to an authorized Pure Digital Retailer for DVD processing and share the fun instantly.”
As video sites like Grouper and YouTube have gained in popularity so does the need for the ability to run to your local drugstore and grab a video camera to capture the next amazing clip. (If you don’t know it yet, they are sites where people post video clips made on digital cameras or webcams)
As sales of camcorders slip start-up companies are once again redefining the electronics landscape. And as Jonathan Kaplan, CEO of the San Francisco start-up Pure Digital Technologies puts it, "Most videotapes end up on the shelf, because people don't know what to do with them," Kaplan says. "We try to make it simple to shoot the video and share it."
They’ve been on the shelf for a little under a year in mass, and the they’ve already sold over a million units. So… if you haven’t seen it yet, or for that matter bought it – stay tuned. Because a better version is coming out and you might just decide to make the next video that gets passed along around the world via youtube.com, grouper.com, or google video.
And if sharing with the world isn’t your thing, at least you can share it with the family by easily getting it burned to a DVD.
And look for the products in any one of over 8,000 stores, including CVS, Rite Aid, Longs Drugs and Ritz Camera.