Log in  •  Sign up  •  Sat, Aug 30, 2008 3:11 am Pacific Time

Inventive Marketing: Ford Ranger Extreme Matchbox

Posted April 15th, 2007 by Michelle

For the Ford Ranger Extreme, Ford wanted to emphasize the extendable gargo bed. They came up with an inventive way to highlight the extention with a box of martches.

Ford Ranger MatchboxFord Ranger Matchbox

 

What do you think of this marketing promotion? Do you think it worked? How would you have done it different?

Here are the ad details:

Advertising Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Sumidin
Art Director: Simon Chew
Copywriter: May Yong
Photographer: Untold Images

Source: AdsoftheWorld.com

 




If you like this article and want to see more like it, please subscribe to our feed.

RSS Feed RSS feed

Want more ?

READ: Top 10 Weirdest Gums from Japan
READ: Study Questions Whether We All Need Sleep
READ: Fan the Flames With Amazing Fire Hydrant Art
READ: Top 5 Freaky Fashion Trends From Japan

Feeling generous? Please add us to your blogroll? Link or vote for this or send this to a friend.


Bookmark/Search this post with:

in
Comments

I would have used

Submitted on April 15th, 2007 by Anonymous Paul Simon (not verified)

a slide rule--though I don't know what it is for.


Post new comment

  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <p> <img> <sup> <br> <sub> <u> <strike> <b> <i>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

2 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.