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Who says the Pope is not hip?

The Vatican is always looking for better ways to communicate and preach to their followers. Recently, the Vatican has decided to take advantage of a Korean developed mobile TV program known as terrestrial digital multimedia broadcasting (T-DMB) as a way to reach potential listeners/viewers through their cell phones.

Last month the Ministry of Information and Communications announced that Vatican Radio is beginning to try out T-DMB for the first time. Since that time, they have met a fair amount of success with Catholics able to listen to the broadcasts in their car or on their cellphones with a quality rivaling CD audio levels.

a T-DMB deviceKorea has been working hard for this success, having bombarded the Vatican with a starting number of 100 T-DMB terminals back in February. Monopolizing the communications market has proven to be a worthwhile effort now that Korea is the sole provider of T-DMBs in this small country known for their devotion and reverence to the Catholic church.

Using T-DMBs is much more inexpensive than its predecessor – the DVB-H, which was recently created by cell phone rival Nokia. While T-DMBs have the hand up in the Vatican, the two are currently competing fiercely for the attention of mainstream European mobile broadcasting.

T-DMB technology is available in a variety of Korean made cell phones and other communication devices, and currently 11 nations scattered throughout the globe are using the service. Eleven more are currently participating in a trial run.

Korea just may soon prove to be the winner when it comes to cell phone broadcasting and hand held communications.

Who knew the Pope and the Vatican would be today's technology trend-setters?

(via AsiaMedia )