Saying No To Abuse - 5 Powerful Ads Fighting For Animal Rights

Posted January 9th, 2008 by Amy Gifford

Over the years, animal rights organizations have used some very interesting advertising to promote their message. Everything from bags to packaged people in parks. What do you think of these organization's advertising efforts?

1. Human Meat

During this protest from PETA, three people placed themselves in containers resembling supermarket meat trays, in attempt to compare eating meat to cannibalism.

Source: Ad Arena

2. Torture this Goose

This bag and magazine packaging from GAIA, an animal rights group in Brussels, uses the copy: Torture this goose, not the reall ones.

Source: Ad Hunt

3. Animals are not clowns

A Portuguese animal rights group, LPDA, ran a series of print ads with the message being "Animals are not clowns."

Source: Ads of the World

4. Real Life

This campaign for Bundesverband Tierschutz, a German animal rights group, makes a play on cartoons with copy that reads: “It would never happen in cartoons, but it often happens in real life. Each year at vacation time 30,000 house pets are helplessly abandoned or killed. Feeling bad about it alone does not help.”

Source: Brainstorm9

5. No Aquarium is Big Enough

Another German animal rights group, NOAH, ran this outdoor campaign: No Aquarium is Big Enough.

Source: Osocio

What do you think of these strong messages from animal rights groups around the globe?

Amy Gifford
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InventorSpot.com

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Comments

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Submitted on January 9th, 2008 by Kate Carillo (not verified)

Interesting? Yes. Eye-catching? Certainly. Behavior-changing? No.

These are gimmicky, yet intriguing campaigns - but they aren't going to stop me from eating meat or visit an aquarium. While it's an undoubtedly a tough issue to push, for me these campaigns are just not strong enough. They could do to take a play out of Truth's advertising shtick...

I think it shows how

Submitted on January 18th, 2008 by JDoors (not verified)

I think it shows how self-absorbed and out of touch with Nature they really are. Equating food with human cannibalism? Yeah, they're EXACTLY the same thing. Equating the educational study and display of wildlife with children's entertainment? Not that zoos aren't entertaining, but they serve many important functions too. I'm somewhat sympathetic on equating the force-feeding of geese with torture (though if you're as out of touch with Nature as these people are, NO food production is pleasant to watch), and with reminding people that pets must be treated with more respect than cartoons (that's a no-brainer, though I bet they take the issue much further than those ads suggest).

It does work!

Submitted on January 18th, 2008 by Anonymous (not verified)

Almost 3 years ago I watched a video by PETA and I've been a vegetarian ever since. I was already considering it, struggling with the ethical and sociological responsibility. The fact that when people ask if I am a vegetarian for the health or ethical reasons shows that it is on the minds of most people and they know its not right. If anything I think these ads are too tame. If you can't face the killing of your food, you shouldent eat it.

Apparently.............

Submitted on April 15th, 2008 by Anonymous

..............you are easily led on by the treachery of others. Or perhaps you are simply an uneducated fool. Either way, if you let PETA talk you into anything, I pray you don't procreate. There are enough dim bulbs in the world already!

http://www.activistcash.com/index.cfm