InventorSpot

It appears the so called Axe Effect has taken over the world.

According to the Axe Effect website, "The Axe Effect is the internationally recognized name for the increased attention Axe-wearing males receive from eager, and attractive female pursuers."

Axe currently sells everything from deodorants to body-sprays and shower gel worldwide and has used some very creative and alternative advertising to promote their products.

These ten irresistable ads promote the sexy Axe brand and all of its' products with wit and humor around the world.

1. Feel me up - Dubai

This skirt mouse-pad was created so the user actually has to put their hand up the skirt to reach their mouse. These were distributed to promote the AXE website.

Source: flickr

2. Clean it up! - UAE

These towels almost create an optical illusion when you first see the pictures! It looks as though a woman is really sitting on the sink with her legs wrapped around the man!

These creative and seductive towels were created and designed to promote the new line of Axe shower gels.

Source: Ads of the World

3. Check him out! - UAE

These peek a boo wall sticker were stuck above urinals in mens restrooms at night clubs.

Source: Ads of the World

4. Work for it! - Belgium

Stickers showing a woman climbing up a rope were stuck directly below the men's restrooms signs to get this Axe Effect message across!

Source: Ads of the World

5. Emergency - Belgium

Similar to the previous example, Axe strategically located emergency signs around Belgium with a man running towards the emergency exit and attached an adhesive to the wall immediately after the sign to portray women chasing an Axe man.

Source: Ads of the World