Playboy Beach Towel: Inventive Marketing

Posted January 18th, 2007 by Michelle

I decided to try from time to time to post what I think are ingenious ways to market products.

My first pick is this terrific Beach Towel from Playboy

Here are the stats from Ads of the World. Thanks Oink

Agency: Grey, Argentina, Buenos Aires
Creative Director: Pablo Gil, Sebastian Garin, Alejandro Iglesias
Copywriter: Dauquen Chabeldin, Martin Dofou
Art Director: Diego Rubio, Cristian Feichtenslager

What do you think?

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Submitted on January 18th, 2007 by Dane (not verified)

Michelle,

I saw your company ad on Craigslist today. They are looking for others to write about inventions and smart ideas found around the planet. I noticed your spot for today about the playboy beach towel and wanted to let you know about something I have found in smart advertising. The company is ModernMedia Concepts and the product is Ilove Magazine. This is NOT just another publication in the flood of print media, but a mini mag delivered on plastic bottles. That's right sports fans, a magazine in a very small, micro format placed on bottles of your favorite beverage. Just peel it off of your Perrier, grab your magnifying glasses and read.

The idea was brought to market by one Joanna Wojtalik who was, at the time, a marketing student. Joanna started the company Modern Media Concepts because she had a good thing. If you would like to know more here is a link to the ILove Mag site: http://www.ilove.com.au/

Hi Dane:Thank you for your

Submitted on January 18th, 2007 by Michelle

Hi Dane:

Thank you for your suggestion. It sounds really interesting and I will go take a look when I get the chance.

Michelle

Submitted on January 19th, 2007 by Roger Brown

I love the Playboy towel. I can see other magazine covers like Sports Illustrated swimsuit issue being used. I also checked out the ILOVE.au website. This is a very creative ad campaign that I believe we will see soon in the U.S.
It seems there are still good ideas floating around out there.