Goodman Strategies: Business Plans and Strategy Development
As any experienced inventor will tell you, coming up with a great invention is one thing, turning it into a commercial success is an altogether different challenge. Whether your objective is to launch a new business based on your invention, use it to move your existing business into a new market, raise capital, or simply to market an invention to prospective licensees, the quality of your business plan will invariably affect the outcome.
I've been an independent business plan writer and strategy consultant since 1982. Over the years, I've had the pleasure of working with hundreds of companies and entrepreneurs ranging from "garage" start-ups to industry-leading multinationals...in dozens of business categories...on three continents. And, yes, many of my clients have been inventors or companies built around inventions - including tools, toys, business methods, electronic security devices, integrated controls, medical masks, color graphics technology, nanoparticle applications, and many others.
As a lifelong inventor myself with four patents to my name (so far), I am also well versed in that side of the equation. Moreover, I have long understood the parallel between getting to the core-essence of an invention and understanding the core-essence of a business.
It's been said that many inventors do not even realize what their inventions really are until it's time to write the patent claims - I certainly found that to be true when I wrote the applications for my last two patents. Interestingly, I've found the same to be true about business plans: Over the years, I've watched countless clients reach a whole new level of understanding about what they do and how they do it as I took them through the process of creating their business plans - and they made better business decisions as a result!
The secret is that it's not about the document, it's about the process. That is why people who try packaged business plan writing software (sometimes referred to as a "plan in a can") often wind up with sterile documents that lack "heart" - and seldom accomplish their goals. Such products are really document-driven, not process-driven.
I help my clients to rigorously examine every facet of their business initiatives, fully rationalize their decisions and choices, and craft their strategies based not just on what is doable, but on what is compelling.
Let's talk about what that can mean for you.
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