Log in   •   Sign up   •   Subscribe  feed icon

Reynolds Wrap Gates : Inventive Marketing

Oversized boxes of Reynold's Wrap(R) Aluminum Foil were installed in Roll Down Gates in New York City to highlight the products strength and toughness. Does it work?

 

 

What do you think?

From Ads of the World
Agency : Saatchi & Saatchi New York, USA
Creative Director: Tony Granger
Art Director: Carmine Coppola
Copywriter: Chuck Pagano
Photographers: Thomas Brodin, Carmine Coppola

Comments
Mar 24, 2007
by Anonymous (not verified)

Foil

 By definition, "foil" means to prevent from being successful; therefore, it would have to be a foiled attempt?

Mar 24, 2007
by bottleslingguy
bottleslingguy's picture

I think it works very well.

I think it works very well. I like the idea of incorporating its surrounds to enhance the visual effect. Reduces materials, shipping costs and labor. Also less impact on surroundings. Very creative, good job. 

Bottle Sling - Invention Gallery .

Mar 24, 2007
by Anonymous (not verified)

I thin kit works too.   If

I thin kit works too.

 

If the idea is to get someones attnetion, if I saw this, I would notice and laugh and say what a creative way to show thhe product so I think its an excellent idea.

 

Mar 24, 2007
by Anonymous (not verified)

How dooes thi shae anything

How dooes thi shae anything to do with anything. I think its stupid.  What sdoes security gates habve to do with aluminum foil and cooking?

Mar 24, 2007
by Anonymous (not verified)

It will be very secure as a door

because the perforated metal strip on the box is supposed to to be used to tear off a sheet of aluminum foil, but it rarely works.

Mar 24, 2007
by Road Show + (not verified)

A+

Extremely clever visual. Since Reynolds Wrap is already a household name, I doubt there will be any carryover to the bottom line; however, a company cannot be caught sleeping on the job in today's competitive market. I give it an A+.

Mar 25, 2007
by bottleslingguy
bottleslingguy's picture

A+ I agree. Can anyone come

A+ I agree. Can anyone come up with some other examples?

Bottle Sling - Invention Gallery .