Reynolds Wrap Gates : Inventive Marketing
by Michelle
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Oversized boxes of Reynold's Wrap(R) Aluminum Foil were installed in Roll Down Gates in New York City to highlight the products strength and toughness. Does it work?
What do you think?
From Ads of the World
Agency : Saatchi & Saatchi New York, USA
Creative Director: Tony Granger
Art Director: Carmine Coppola
Copywriter: Chuck Pagano
Photographers: Thomas Brodin, Carmine Coppola
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Foil
Submitted on March 24th, 2007 by Anonymous (not verified)By definition, "foil" means to prevent from being successful; therefore, it would have to be a foiled attempt?
I think it works very well.
Submitted on March 24th, 2007 by bottleslingguyI think it works very well. I like the idea of incorporating its surrounds to enhance the visual effect. Reduces materials, shipping costs and labor. Also less impact on surroundings. Very creative, good job.
Bottle Sling - Invention Gallery .
I thin kit works too. If
Submitted on March 24th, 2007 by Anonymous (not verified)I thin kit works too.
If the idea is to get someones attnetion, if I saw this, I would notice and laugh and say what a creative way to show thhe product so I think its an excellent idea.
How dooes thi shae anything
Submitted on March 24th, 2007 by Anonymous (not verified)How dooes thi shae anything to do with anything. I think its stupid. What sdoes security gates habve to do with aluminum foil and cooking?
It will be very secure as a door
Submitted on March 24th, 2007 by Anonymous (not verified)because the perforated metal strip on the box is supposed to to be used to tear off a sheet of aluminum foil, but it rarely works.
A+
Submitted on March 24th, 2007 by Road Show + (not verified)Extremely clever visual. Since Reynolds Wrap is already a household name, I doubt there will be any carryover to the bottom line; however, a company cannot be caught sleeping on the job in today's competitive market. I give it an A+.
A+ I agree. Can anyone come
Submitted on March 25th, 2007 by bottleslingguyA+ I agree. Can anyone come up with some other examples?
Bottle Sling - Invention Gallery .