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Social Media

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Facebook's 'Graph Search' Is Another Name For Mobile Advertising

A rose by any other name would smell as sweet. Shakespeare was onto something back in 1600 AD, when he penned that famous Romeo and Juliet line. Its import intimates that its not the name of things that matter, it what those things really are. With the launch of Facebook's "Graph Search" on January 15, 2013, it's important to discern that FB's answer to a 'search engine,' is really it's portal to mobile advertising.

Social Media Does Not Put Car Dealers In Driver's Seat, Hurricanes Do

Having incurred the wrath of Sandy this past hurricane season, I was unwittingly placed in the market to replace a car that was totaled due to flood damage. While social media has been around for almost a decade now, the car dealership industry hasn't always needed to rely on the new marketing medium that's known to garner new leads, and ultimately more sales for many brands.

CES Joins Forces With Salesforce To Harness Social Media At #2013CES

Lucky 13 comes in with a bang at this year's Consumer Electronics Show.  While in the real world, you might catch the flu in the exhibit halls of the Las Vegas Convention Center, in the virtual world there's no viruses to speak of - just a lot of chatter that's being monitored at high frequency by Salesforce.

Generational Memes: YOLO vs YOOO, Tenacious Teens vs Obsolete Oldies

Millennials vs. Boomers cover both ends of the age spectrum. There's an X and a Y in between, but according to most authorities, a generation of folks is approximately 15 years apart, where they are defined by their own uniquely similar characteristics.

Mayor Booker SNAPS To Social Media Food Stamps Challenge

When TwitWit, who goes by the handle @MWadeNC tweeted Newark Mayor Cory Booker that "nutrition is not the responsibility of the government," a gauntlet was laid that is now being played out in Twitterville as well as the real world. Booker (@CoryBooker), a prolific member of the Twitterati has amassed celebrity status with a Twitter following of over 1.2 million, while TwitWit whose profile describes herself as a "Daughter of the American Revolution" has only 1008 (as of this posting).

Logicool Washable Keyboard Rinses Clean After Sloppy Spills

Spilled Pepsi (or worse) on your keyboard again? No need for a China Crisis if you're rocking the Logicool model k310 washable keyboard. This good-looking peripheral can take a wiping and keep on typing while other keyboards snap, crackle and pop their way into meltdown mode.

'Power Hunters' Are 'Jersey Strong' In Aftermath Of Hurricane Sandy [Videos]

Seeking power was an arduous task as most folks learned early on in the aftermath of superstorm, Hurricane Sandy. Desperately seeking power for our cell phones, iPads and laptops became part of the zeitgeist emanating from those affected in New Jersey and New York. The power grid that used to affect only our heat, electricity and land lines now included cell towers that experienced disrupted service as well. Even for those services that remained operational, without electricity we needed alternatives to charge our devices.

From "First Time Girls" To "First Wives Club," Protests Go Viral Prior To Election [Videos]

Women's issues move center-stage once again in the final stretch of this year's contentious Presidential campaigns -- mainly, due to Richard Mourdock's and Todd Akin's extreme views on women's rights.  On the left, the creative genius of HBO's hit comedy "Girls," Lena Dunham and 1960's pop icon Lesley Gore have released political ads that connect women of the 1960s to first-time female voters of 2012, which provided a needed counterpoint.

Lady Gaga Synthetic Leather Smartphone Pouch is Nothing Shocking

The Lady Gaga Synthetic Leather Smartphone Pouch from the pop superstar's Mobile Collection is as bland as the flamboyant mega-hitmaker is shocking... in fact, we're shocked at how plain-jane this $55 universal phone case is considering whose name is on the cover.

Put Your Money Where Your Tweet Is? Battleships, Horses & Bayonets, Oh My!

With the presidential election only 2 weeks out, both campaigns are fully cognizant of the impact of social media and how one meme can sway opinion within minutes of it being uttered. At no other time in U.S. history has the combination of messaging on TV and Twitter become so intertwined. However instead of paying the hefty fees of a TV ad, the presidential contenders incur less cost by purchasing Promoted Tweets and Trends, and ironically utilize the free medium of a TV debate to drive the traffic.